As published in ValueWalk, by Jacob Wolinsky – 12/16/2019
In 2018, U.S. holiday shoppers rang up $126 billion in online purchases, which was a 16.5% increase over the previous year. This year, online holiday sales are expected to rise even further. But while holiday shopping online may put consumers and retailers in a merry mood, it has a dark side.
The terrible thing about this most wonderful time of year is that fraud comes out in force—and attacks are becoming more bold and more complex.
The use of artificial intelligence (AI) allows merchants to reduce reliance on rules that should be adapted for changes in the holiday season.