Businesses Get Leg Up on Buying Trends During Pandemic - Kount

As published on Supply & Demand Chain Executive, April 16, 2020

Kount, the leader in digital fraud prevention and account protection, today announced a new weekly tracker for up-to-date eCommerce purchase trends emerging in the current global pandemic. In light of the impacts of the coronavirus, Kount is helping businesses to monitor trends including changes in online transactions by industry, shifts in eCommerce models including expedited shipping requests, and fraud threats related to each of these findings.

Kount built the tracker to help digital businesses navigate these times and adjust their approach to better address current customer needs. The data comes from the Identity Trust Global Network, which is comprised of 32 billion interactions annually across 6,500 customers worldwide.

Findings show industries including home office supplies, electronics, crafts, and gaming have seen increases in digital transaction volumes as consumers are challenged with the tasks of working, taking care of their children, and recreation, all from the confines of their homes. The data also shows a change in how eCommerce is delivered, as consumers have a sense of urgency in receiving items. Kount observed a 183% growth in mid-March for expedited shipping requests. At the same time, transaction data shows there is also an increase in Buy Online, Pick Up in Store (BOPIS) requests, as well as ship-from-store orders.

Kount data shows:

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