Kount, an identity trust and digital fraud protection, earlier this week announced a partnership with Snowflake, provider of Data Cloud, to offer actionable customer insights via Snowflake Data Marketplace. This new product, called Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence and machine learning.

Hosted by Kount and fueled by Snowflake, Data on Demand gives enterprises the unprecedented ability to proactively employ data to increase revenue opportunities via customized upsell, cross-sell and down-sell initiatives. Businesses can use Data on Demand to reduce friction, discover omnichannel customer behavior and evaluate fraud prevention initiatives.

In today’s digital world, with data is key to success. Data on Demand empowers businesses to easily combine all their company data with additional insights to gain deep analysis, access personalized reporting and create custom machine-learning models.

Besides device, location and decision data, insights in Data on Demand can include:

  • Customer-collected payment details
  • Data from Kount’s user-defined fields
  • Data from triggered rules, reviews and outcomes

Kount’s Data on Demand is built on Snowflake. Snowflake’s platform requires near-zero maintenance and separates compute from storage to enable businesses to quickly manipulate high volumes of data in the cloud with near-zero performance, concurrency or scale limitations. Snowflake Data Marketplace uses secure data sharing technology to provide a single source of truth for data from across an organization’s ecosystem, which can be combined with additional data sources for even deeper insights.

“Kount’s Data on Demand and Identity Trust Global Network leverage Snowflake’s Data Marketplace to share…

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