Equifax today announced that it would pay $640 million to acquire Kount, a company that uses artificial intelligence to drive its fraud prevention and digital identity services. In a press release, Equifax executives said the deal would allow the company to further expand into these markets.

Kount uses AI to analyze 32 billion transactions across 17 billion devices. As the system builds its intelligence, it is shifting from only analysis to predictive modes with the goal of helping companies prevent digital fraud…

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