Bottom Line: Barclays’ and Kount’s co-developed new product, Barclays Transact reflects the future of how companies will innovate together to apply AI-based fraud prevention to the many payment challenges merchants face today.
Merchant payment providers have seen the severity, scope, and speed of fraud attacks increase exponentially this year. Account takeovers, card-not-present fraud, SMS spoofing, and phishing are just a few of the many techniques cybercriminals are using to defraud merchants out of millions of dollars. One in three merchants, 32%, prioritize payment providers’ fraud and security strengths over customer support and trust according to a recent YouGov survey. But it doesn’t have to be a choice between security and a frictionless transaction.
Frustrated by the limitations of existing fraud prevention systems, many payment providers are working as fast as they can to pilot AI- and machine-learning-based applications and platforms. Barclays Payment Solutions’ decision to work with AI-based solution Kount is what the future of AI-based fraud prevention for payment providers looks like.
How AI Helps Thwart Fraud And Increase Sales at Barclays
Barclays Payment Services handles 40% of all merchant payments in the UK. They’ve been protecting merchants and their customers’ data for over 50 years, and their fraud and security teams have won industry awards. For Barclays, excelling at merchant and payment security is the only option.
In order to offer an AI-based suite of tools to help merchants make their online transactions both simpler and safer, Barclays chose to partner with Kount. Their model of innovating together enables Barclays to strengthen their merchant payment business with AI-based fraud prevention and gain access to Kount’s Identity Trust Global Network, the largest network of trust and fraud-related signals. Kount gains knowledge into how they can fine-tune their AI and machine learning technologies to excel at payment services. Best of all, Barclays’ merchant customers will be able to sell more by streamlining the payment experience for their customers. The following is an overview of the Barclays Transact suite for merchants.