What began in a small factory in 1914 in Philadelphia, Brooks Running has grown to be a global enterprise. Now with customers in more than 50 countries, the running shoe innovator has evolved from a company specializing in ballet and bath shoes, at its inception, to a business with the prime focus is making the perfect running shoe — featuring options that are wildly popular among both elite and casual runners.
As Brooks puts it, running is its thing. Fraud, on the other hand, is not.
E-commerce growth brings chargebacks and fraud
As Brooks’ popularity grew, so did revenue channels, which included e-commerce.
With a rise in digital transactions came challenges the retailer was not prepared for — overwhelming fraud. In 2017, fraudulent websites were stealing credit card information from unsuspecting customers and using the Brooks website as part of a….