How do I select a bot protection solution for my business? - Kount

A recent research revealed that 25% of internet traffic consists of bots, meaning almost every human interacting online has its bot equivalent. Bots are generally used to automate simple and repetitive tasks, but can also be used to exploit vulnerabilities. The good news is that there are solutions which enable companies to protect themselves from malicious bots.

To select a suitable bot protection solution for your business, you need to think about a variety of factors. We’ve talked to several industry professionals to get their insight on the topic.

Historically, businesses have only looked at bot solutions to protect their technology infrastructures — and not to protect the businesses themselves. But, today, businesses need to understand that bots aren’t the cause of their problems. People use and encounter bots every day, and not all of them are bad.

Bad actors can use bots as tools to launch account takeover attacks and make fraudulent purchases at scale. The business problem isn’t bots. It’s large-scale fraud that affects the business’s inventory, revenue, chargeback rate, and brand reputation.

When a business is selecting a ‘bot protection solution,’ they should actually be looking for a solution that prevents fraudulent activity like card testing, credential stuffing, and account takeover attacks. And they should be wary of any solution that promises to fix the problem by blocking all bot activity.

The truth is bots are evolving faster than anyone can keep up with. Instead, they should look for a fraud prevention solution provider that can partner with them to understand the signs of fraud, how to adjust their policies to block or challenge fraud without adding friction, and how bad actors may be using bots for fraud. Together, the business and the provider can work as a team to detect and prevent all kinds of fraud attacks, not just those from bots.

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