As published on MerchantFraudJournal July 10, 2020
Kount has been named a top overall solution in a SPARK Matrix created bya leading industry analyst, the company has announced in a press release.
Maria Gonsalves of Quadrant Knowledge Solutions highlighted the importance of artificial intelligence (AI) in the decision:
“Kount’s major differentiators include advanced AI with unsupervised and supervised machine learning, the ability to generate Omniscore to improve detection accuracy, the Identity Trust Global Network, and deep industry experience for digital payment fraud prevention,” she said. “With a differentiated technology value proposition and AI-driven fraud prevention solution, Kount is well-positioned to maintain and grow its market position in the global enterprise fraud management market.”
Specifically, Kount’s recent launch of its Identity Trust Global Network caught analysts’ eyes. In an interview with Merchant Fraud Journal, Kount stated the technology works by analyzing transaction identifiers, as opposed to customer identities, when analyzing orders for fraud.
In the press release, CEO Brad Wiskirchen welcomed the news and attributed the recognition to a focus on using its AI to prevent eCommerce fraud while also preserving customer experiences:
“We are excited that Kount is recognized as the number one fraud prevention solution in the SPARK Matrix report,” he said. “We strive to create innovative technology that enhances the customer experience. To have an independent firm recognize our commitment to not only our technology, but our customers as well, confirms we are committed to the right priorities.”