As published on MarTechSeries July 10, 2020
Kount, the leader in digital fraud protection and identity trust, announced that a recent independent eCommerce fraud prevention vendor evaluation from an industry analyst has ranked Kount as the top overall solution. Analysts assessed dozens of vendors and chose 10 to highlight in the SPARK Matrix™, where Kount ranked highest overall for both Technology Excellence and Customer Impact.
Kount’s advanced solution is markedly above the competition in the new comparison, including the top placement for “Technology Excellence.” Kount’s digital fraud prevention platform protects the entire customer journey, moving beyond loss prevention to enhancing the customer experience by establishing identity trust in real time.
With the largest network of trust and fraud signals linked by adaptive artificial intelligence (AI), Kount’s digital fraud prevention platform and Identity Trust Global Network determine the trust or risk levels behind every interaction, from account creation, to account login, to payment transaction. Linked by adaptive AI that combines both supervised and unsupervised machine learning, Kount’s Identity Trust Global Network is the largest network of trust and fraud signals with 32 billion annual interactions spanning more than 75 industries worldwide.
This advanced technology helped Kount earn the top spot for “Customer Impact.” Kount works with more than 6,500 global customers, including leading brands such as Chase, Barclays, Moneris, Staples, PetSmart, and more. Kount’s solution enables eCommerce companies to create a customer-focused strategy while also improving operational efficiencies. Kount elevates the customer journey by using advanced AI, automated decisions, and bot detection to deliver desired business outcomes. Working with Kount, customers report impacts including a 99% reduction in chargebacks, 83% reduction in manual reviews, and 70% reduction in false positives.