Kount Inc., a leading provider of fraud prevention technology, announced that new customers will receive its device fingerprinting solution for free. Kount invented and patented device fingerprinting more than a decade ago as part of its comprehensive fraud-fighting platform, a critical component for any business operating in a card-not-present environment.
“If your business wants to eliminate fraud, device fingerprinting should be a given – which is why we’re giving it away for free,” Steve Rouse, chief operating officer, Kount. “This is a critical component of a complete fraud solution; a valuable baseline functionality that provides the foundation to start protecting your business. Because we created, patented and own this technology we have the unique ability to provide it free of charge to our customers as part of our all-inclusive platform.”
Also known as device identification, Kount’s Multi-Layer Device Fingerprinting™ dramatically improves businesses’ ability to catch and stop fraud by collecting a broad set of data that positively identifies a device in real time— whether fixed or mobile. This means Kount’s device fingerprinting technology, along with its fraud management platform, continues to adapt and evolve in real-time to new devices and techniques used for fraud.
Combining device fingerprinting seamlessly with the Kount platform enables merchants to minimize risk and maximize sales opportunities. It also eliminates the complexity and expense of selecting fraud tools and services from a menu of vendors that aren’t specifically designed to operate in conjunction as one integrated solution.
“Most businesses fail to realize the full potential of device identification (device fingerprinting) because they use it as a stand-alone tool or bolt-on piece of functionality,” notes David Montague, president and founder of the Fraud Practice and author of Device Identification, Moving Beyond the Device: A Solution Strategy. “While some vendors claim device identification as a complete fraud solution, it is, in fact, merely a single element of an overall solution.”
Kount delivers an all-in-one fraud and risk management platform for companies working in card-not-present environments looking to simplify their fraud/risk operations while dramatically improving bottom line results. Kount provides a single, turnkey fraud solution that is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands. Kount’s solution is feature rich and technology proven. For more information about Kount, please visit kount.com.