The digital transformation of the world has revealed a new gold in the economy—data. Almost all major tech companies collect consumer data, but understanding how to best leverage such data to innovate and gain insights is the new challenge.

Last Tuesday, identity trust and digital fraud protection company Kount announced a new partnership with Data Cloud platform provider Snowflake. Through this partnership, the two companies are joining forces to build Data on Demand, a private data warehouse fueled by Snowflake Data Marketplace and hosted by Kount. The product leverages actionable AI and machine learning-powered insights from Kount’s Identity Trust Global Network to allow enterprises to improve customer experiences, grow revenue and reduce friction.

Data On Demand

Through the use of actionable customer insights, Data on Demand allows

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