As published on PaymentExpert, March 18, 2020
Identity trust and digital fraud protection specialist, Kount has launched its adaptive protection solution, Kount Control, which is the industry’s first solution to prevent account takeover fraud.
It means that companies will benefit from a unified and customizable solution to combat malicious logins and bots, credential stuffing, and brute force attacks while also enabling personalised customer experiences through an adaptive friction model.
Julie Conroy, Research Director at Aite Group, commented: “As fraud continues to become more sophisticated and exploits vulnerabilities beyond payment transactions, it is critical companies look to an account protection solution like Kount Control.
“Through the Identity Trust Global Network, Kount Control lets companies assess the risk level behind each login and deliver customized user experiences to maximize their desired business results.”
Kount Control consists of three layers: protection, policy and customization, and reporting and data presentation.
The protection layer of Kount Control evaluates user behavior, device and network anomalies to detect high-risk, anomalous login activity such as bots, credential stuffing and brute force attacks. This helps determine in real-time whether a login should be allowed, declined, or challenged with step-up authentication.
In the policy and customization layer, Kount Control provides the capability to customize user experiences and reduce friction by identifying and segmenting users based on common characteristics, such as VIP users or trial users. The solution will provide a rich set of essential data for delivering adaptive friction with the necessary precision. This dataset includes user type, device specifics, IP risk, geolocation, custom data, and more.
The reporting and data layer of Kount Control offers login trend data that includes device and IP information, both of which are often not available to fraud teams. Having the ability to quickly identify and report on failed login attempts, risky IPs, compromised accounts, and inbound anomalies not only allows businesses to stop account takeover attempts, it uncovers trends that enrich their own data and inform future policies.
Brad Wiskirchen, CEO of Kount, added: “Our new Kount Control Account Takeover Protection is the industry’s first solution to provide an adaptive and customizable way to not only prevent account login fraud, but also personalize the customer experience. With account takeover fraud up 78% in recent years, this is something businesses need to address now.”