For many retailers, loyalty fraud is a rude awakening - Kount
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Retailers have raised the bar in how they attract customers through rewards and loyalty programs, but not all are well-versed in how their technology also lures fraudsters.

Some verticals such as grocery stores, movie theaters, fuel stations and even airlines are just now enduring a crash course in risks of digital rewards programs.

“What we are seeing is companies using their apps in order to add cards to the app and collect loyalty points,” said Rich Stuppy, chief customer experience officer at fraud prevention provider Kount. “And both of those are hot targets for fraud right now.”

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