Micro Center Adds Anti-Fraud Solution to Protect Growth - Kount

BOISE, Idaho – (March 14, 2012)– Micro Center Computers and Electronics, a leader in online and traditional “brick and mortar” consumer electronics retailing, today announced its decision to integrate the Kount Complete™ fraud management platform, as part of its overall strategy to reduce fraud as the company continues its rapid ecommerce expansion.

“Micro Center required enterprise-level protection against fraud which integrated smoothly with our retail operations. We are pleased that Kount Complete™ is helping Micro Center confidently continue its online growth and protecting Micro Center and our customers from the negative effects of fraud,” said Skip Myers, Micro Center Director of Loss Prevention.

For each transaction, Kount’s “decisioning” engine analyzes hundreds of relevant variables and activity across the globe in real-time, applies rules based on the merchant’s specific needs, then delivers a highly predictive risk assessment in an average of just 350 milliseconds. The process gives greater visibility into fraudulent activities, allowing companies to control risk associated with fraud while maximizing sales and dramatically reducing the need for costly and time-consuming manual review.

“Companies that are experiencing growth, moving into new markets, products and payment methods are looking for maximum protection from fraud and other associated risks for both themselves and their customers,” said Kount COO Steve Rouse. “Kount was developed to help merchants and businesses working in card-not-present environments avoid the damage fraudsters can cause such as lost product, wasted time and operational expense while confidently growing sales.”

About Micro Center
Micro Center operates twenty-three large stores in major markets nationwide along with an online store with an in-store pickup of web orders option. Founded in 1979 in Columbus Ohio, Micro Center is designed to satisfy the dedicated computer and consumer electronics user. Uniquely focused on computers and related products, Micro Center offers more computer-related items (more than 30,000 in stock) than any other computer retailer. Micro Center is passionate about providing product expertise and exceptional customer service and has been consistently recommended by the leading U.S. consumer magazine as the best place to buy a computer. Information is available at http://www.microcenter.com.

Micro Center store locations: Atlanta (2), Boston, Chicago (2), Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Houston, Kansas City, Los Angeles, Minneapolis, New York (3), Philadelphia, St. Louis, Santa Clara/Silicon Valley, Washington, D.C. (2)

About Kount
Kount delivers an all-in-one fraud and risk management solution for companies operating in card-not-present environments looking to simplify their fraud/risk operations and dramatically improve bottom line profitability. Kount’s fraud/risk assessment engine analyzes hundreds of relevant variables and activity across the globe in real-time, then delivers a highly predictive risk assessment in less than one second. Kount provides a single, turnkey fraud solution that is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands. For more information about Kount, please visit www.kount.com.

Media Contact
Don Bush




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