Several months since COVID-19 emerged in the United States, it’s becoming increasingly clear that pandemic-triggered changes in consumer shopping behavior are here to stay. As a result, the upcoming holiday shopping season will be one like never before.
The most prominent and talked about change in consumer behavior is the ongoing shift from in-store shopping to e-commerce. Merchants were abruptly forced to pivot their business model to accommodate more digital buyers.
To talk about what to expect in the 2020 holiday season, what merchants need to do to be successful, and what barriers could inhibit this success, PaymentsJournal sat down with Gary Sevounts, CMO at Kount, and Tim Sloane, VP of Payments Innovation at Mercator Advisory Group.