Why Securing Digital Transactions Is On Every Merchant’s Wish List - Kount

As published in PYMNTS – 12/12/2019

No matter where one goes, and no matter what goods or services they sell, Kount‘s Chief Customer Experience Officer Rich Stuppy told PYMNTS in a recent conversation, the transition to digital will inevitably involve running headlong into the loving embrace of fraudsters.

Fraudsters: the world’s worst category of early adopters. The silver lining to this rather ominous-looking cloud, however, is that these merchants are joining a fight that has long been in progress, with tools that have evolved tremendously over the last two or so decades. Kount combines AI and machine learning with data from billions of transactions and devices to render risk scores in real time for their partners.

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