June 1, 2020
Independent research firm Mercator Advisory Group confirms that machine learning and artificial intelligence are the competitive essentials for leading fraud detection solutions. At the top of the accolades is Kount – Mercator Group ranked Kount the best eCommerce Fraud Detection Solution in its vendor comparison assessment.
Mercator analysts assessed more than 40 fraud prevention providers and selected five that offer complete solutions for a detailed comparison across five attributes. Kount ranked highest overall with a 4.58 out of 5, as well as first in two categories.
Published this month, Mercator’s assessment criteria includes:
- Detection/Action Delivery
- Value-add Differentiators
Kount ranked as the leader in the Detection/Action category for its analytics and rules capabilities based on advanced AI and supervised and unsupervised machine learning.
- Analytics: Kount’s self-service analytics, Datamart, provides in-depth insights into customer behavior as well as fraud trends, so enterprises can customize and model potential outcomes.
- Rules: Kount’s flexible policy engine allows businesses to provide personalized user experiences. The Customer Experience Engine is a key part of Kount’s Identity Trust Network, enabling automated decisions and reducing manual reviews on one side, while on the other allowing the flexibility and control to fine tune customer experiences through customizable policies and rules.
Kount earned a perfect “5” in Delivery for its robust, yet flexible, software as a service offering. Easy to implement, Kount provides a range of deployment options, from a fully managed solution, to policy management optimization, and chargeback protection, while offering flexible pricing and third-party integrations.
Mercator writes, “The Kount fraud detection platform has been in the market for some time, and has continued to invest in the product, keeping it extremely competitive.”
Contributing to Kount’s success is its Identity Trust Global Network – the largest network of trust and fraud signals that is linked in real-time by next-generation AI to deliver highly accurate risk scores. In addition, in a recent launch, Kount premiered Kount Control Account Takeover Protection in spring 2020. This is the only solution that delivers three layers of protection against credential stuffing, bots, and sophisticated ATO attacks.
These capabilities are essential for a robust solution to prevent criminal activity. Tim Sloane, VP of Payments Innovation at Mercator Advisory Group, writes, “Criminal activity, related to both consumer and commercial payments, continues to increase rapidly. This criminal activity has been accelerated by the global COVID-19 pandemic, adding a risk dimension that demands strong preparation by all payments industry participants.”
Not resting on its laurels, Kount continues to innovate and evolve with new products to stop fraud. As businesses accelerate their eCommerce growth within 2020 and into the next years, Kount stays ahead of the fraud that accompanies digital expansion.
Sloane continues, “As Kount broadens both its merchant and banking relationships, it is perfectly positioned to access all the dimensions of fraud activity enabling it to further expand its already highly-ranked fraud platform.”
With a career legacy in fraud prevention, Brad Wiskirchen, Kount’s CEO, is honored by Mercator’s recognition. “We are excited to have Mercator Advisory Group highlight Kount’s Identity Trust Global Network and our solution that protects thousands of leading brands globally,” he says. “Placing in the top spot out of more than 40 vendors shows that Kount is the leader in fraud prevention, and we look forward to continuing to innovate in this area. As fraud threats evolve, we will continue to advance our products to protect our customers.”