March 15, 2018
There are multiple reasons why having artificial intelligence in your fraud prevention arsenal is a strong strategy. Watch as Josh Johnston, Manager of AI Science at Kount answers why and gives an interesting object lesson using flour and salt.
Card-not-present fraud is a difficult problem with very high stakes – you must have the correct risk assessments for every digital interaction. Lean to one side and you offend good customers, lean to the other and bad actors hurt your business. Additionally, fraud represents a very small fraction of all interactions.