Kount is #1 in New Quadrant Evaluation of eCommerce Fraud Prevention Vendors
Effective fraud protection requires two things: Technology Excellence and Customer Impact. In a new industry analyst report, Kount’s AI-driven fraud protection platform is recognized as the top solution for these two essential areas.
The recognition comes from a recent independent eCommerce fraud prevention quadrant evaluation. Analysts assessed dozens of vendors and chose 10 to highlight in the matrix, where Kount ranked highest overall for both Technology Excellence and Customer Impact.
Businesses across industries can see that not all fraud protection solutions are equal. According to the evaluation, Kount’s advanced solution is markedly above the competition.
Kount’s digital fraud prevention platform protects the entire customer journey, moving beyond loss prevention to enhancing the customer experience by establishing identity trust in real time.
With the largest network of trust and fraud signals linked by adaptive artificial intelligence (AI), Kount’s digital fraud prevention platform powered by the Identity Trust Global Network determines the trust or risk levels behind every interaction, from account creation, to account login, to payment transaction. Linked by adaptive AI that combines both supervised and unsupervised machine learning, Kount’s Identity Trust Global Network is the largest network of trust and fraud signals and spans 32 billion annual interactions across more than 75 industries worldwide.
The advanced technology helped Kount earn the top spot for “Customer Impact.” Kount works with more than 9,000 global customers, including leading brands such as Chase, Barclays, Moneris, Staples, PetSmart, and more. Kount’s solution enables eCommerce companies to create a customer-focused strategy while also improving operational efficiencies. Kount elevates the customer journey by using advanced AI, automated decisions, and bot detection to reduce false positives and create a seamless transaction process. Working with Kount, customers report impacts including a 99% reduction in chargebacks, 83% reduction in manual reviews, and 70% reduction in false positives.
“Kount’s major differentiators include advanced AI with unsupervised and supervised machine learning, the ability to generate Omniscore to improve detection accuracy, the Identity Trust Global Network, and deep industry experience for digital payment fraud prevention,” wrote an analyst with Quadrant Knowledge Solutions. “With a differentiated technology value proposition and AI-driven fraud prevention solution, Kount is well-positioned to maintain and grow its market position in the global enterprise fraud management market.”
“We are excited that Kount is recognized as the number one fraud prevention solution in the quadrant,” said Kount CEO Brad Wiskirchen. “We strive to create innovative technology that enhances the customer experience. To have an independent firm recognize our commitment to not only our technology, but our customers as well, confirms we are committed to the right priorities.”