Mary Kay to launch VR platform
- Mary Kay and its Mary Kay Global Design Studio announced Suite 13, a beauty experience that will use virtual reality to digitize the company’s first virtual showroom. Suite 13 offers Mary Kay’s independent beauty consultants and their customers a 360-degree, 3-D experience in which they can virtually browse the brand’s skin care portfolio.
- The shift to digital shopping has become permanent for many businesses, so they’ve had to find unique and innovative ways to get to know their customers. One additional way to do this is through data. Businesses can use Kount’s data warehouse to gain actionable customer insights and improve the customer experience.
Twitch bans 7 million bots to cut back inflated view counts
- The popular game-streaming platform released a massive wave of bans, targeting accounts that participate in follow-botting and view-botting. The move reportedly banned over 7 million accounts.
- Some bots are malicious, but others can be extremely useful in eCommerce. 451 Research’s report on bots explains why businesses need to adapt their responses to bot activity to protect the entire customer journey.