Customer Advisory Board Charter

The CAB serves as a consultative group to: 

• Provide insights on fraud and identity trends and challenges
• Offer feedback on Kount’s product roadmap and strategic initiatives 
• Share perspectives to enhance customer experience and industry leadership
• Guide the alignment of business strategies with evolving customer needs

The CAB’s aim is to strengthen Kount’s competitive edge and ensure its solutions remain innovative, adaptive, and customer-centric. As an advisory body, the CAB operates on a volunteer basis and provides recommendations but does not hold decision-making authority over company operations.

1. Enhance product development: Align the Kount roadmap with customer priorities to ensure impactful and relevant solutions.
2. Drive innovation: Identify and develop features, enhancements, and solutions to address industry challenges proactively. 
3. Validate marketing: Refine messaging and strategies to resonate with the target audience and drive market engagement. 
4. Gather market insights: Leverage diverse perspectives to anticipate trends, identify customer behavior, and identify emerging needs.
5. Elevate customer experience: Improve satisfaction, adoption, and retention through best practices and educational resources. 

Length of Term: Membership is for 12 months (one calendar year). 

Meeting Commitments: Members are expected to attend the in-person meeting and at least one of two virtual meetings. 

• Two virtual meetings: April 23, 2025 and October 22, 2025
• One in-person meeting: Boise, ID (Date TBD)

Eligibility: CAB members are selected based on their expertise, industry leadership, and alignment with the Kount and Equifax vision. Membership is by invitation only and is available only to, and held by, a company or entity that has a current, valid contract for service with Kount. Membership is managed exclusively by Kount and the composition, tenure, and other aspects of Membership may be modified by Kount at any time. 

1. Participate actively in discussions and provide constructive feedback
2. Maintain confidentiality regarding sensitive company information
3. Commit to attending at least two of the three meetings annually
4. Offer insights and expertise to achieve shared goals

Clear communication: Provide a structured agenda and defined discussion points for each meeting.

• Collaborative environment: Foster an inclusive and respectful space that encourages open dialogue and shared learning. 
• Actionable outcome: Demonstrate impact by providing follow-up actions and updates based on discussions. 
• Ongoing support: Offer continuous opportunities for engagement, feedback, and member contributions.

• Confidentiality agreement: Members will be bound by the confidentiality provisions contained in the service agreement between Kount and the customer that the member represents. If no active service agreement exists, members will be bound by the most recently active agreement between Kount and customer. 
• Charter review: This charter will be reviewed and updated annually to reflect the CAB’s evolving goals and priorities. In addition, it may be modified by Kount at any time in its sole discretion.