CD Baby

CD Baby is the world’s largest online distributor of independent music, but chargebacks and affiliate fraud had them singing the blues. They were hit by recurring fraud attacks that drove chargebacks up to 2.6%. After CD Baby implemented Kount, chargebacks fell dramatically to just $850/month and order linking allowed them to identify stolen credit cards long before they became serious problems.

Results

• Chargeback rates plummeted from 2.6% to less than 0.1%
• Revenue held steady, with no complaints of legitimate orders being rejected
• Manual reviews dropped dramatically and can now be handled by a part-time person