Jagex

For more than a decade, Jagex has developed and self-published online titles, including RuneScape, the Guinness World Record-holding “Most Popular Free Multiplayer Online Game.” With over 480 employees, Jagex currently stands as the largest independent games developer and publisher in the UK. But when they were hit by online gaming fraud, they didn’t play around. Kount helped Jagex increase credit card revenue, reduce rejected orders by 50% and increase long-term membership conversions by 4%.

Results

• Approximately 4% increase in net credit card income annually
• Rejection rate reduced 50%, with another 50% reduction projected
• Conversion rate increased 3% to 4% on membership subscriptions