PayCertify is a payments company that looks at eCommerce transactions through the complete merchant and customer journey. They believe that a hybrid approach that seamlessly integrates both payments and fraud protection into one platform delivers the most value to merchants and their customers. Prior to implementing Kount Central, PayCertify had difficulties fighting certain types of fraud. “We had developed a process to tie consumers to transactions and devices to fight first party fraud,” says Chase Harmer, CEO at PayCertify. “But we needed additional protection to defend against criminal fraudsters trying to steal from our merchants, not just consumers trying to get out of a transaction.”
PayCertify saw several significant improvements after implementing Kount Central. “Alerts used to be the way the processing world fought fraud, but they simply aren’t good enough now. We incorporated Kount Central into our streamlined approach to payments and fraud and started seeing good results immediately for merchants. For example, we had a specific merchant whose chargeback rate put them at risk. After moving to PayCertify and enabling Kount fraud prevention in the transaction analysis, their rate fell by 80%. Typically, PayCertify merchants see chargebacks drop from 3% to under 1% within 60 days.”
At the same time that fraud declined, PayCertify merchants saw dramatic increases in order acceptance rates. “With Kount Central’s automated process and our payment gateway working seamlessly together, merchants went from declining upwards of 15% of their orders to less than 3%” says Chase. “You can only imagine what that can mean for merchants who are processing thousands of transactions weekly.”
In addition to helping existing merchants, Kount Central also made onboarding new merchants faster and easier. “It’s easy to set up low risk merchants…anyone can do that” notes Chase. “But to facilitate high volume, high margin, or high risk accounts is tough. Not a lot of people can do that. However, bringing our payment platform and Kount together enables us to do just that.”
