Half a billion emails

For higher email trust

14x more email addresses

The most of any network

105+ data sources

More linked data allows more linkage

Email First Seen and Identity Trust

Email First Seen gives customers the age of an email that appears in an interaction, enabling them to more quickly and accurately determine identity trust. Trust levels are usually low when an email is new or hasn’t been seen in previous interactions, since fraudulent activity and automated attacks often use new credentials.

Native to the Kount platform, Email First Seen information is accessed in real-time to inform fraud and trust decisions through identity verification. Email First Seen has a direct impact on reducing chargebacks, manual reviews and false positives.

Part of Identity Trust Global Network

Email First Seen is one of many data elements in Kount’s Identity Trust Global Network, which analyzes 2.7B fraud signals for each interaction. Kount’s Identity Trust Global Network is the largest global network powered by data and intelligence from 6,500 digital businesses. Linked by adaptive AI, it establishes a level of trust for each identity behind a payment transaction, login event, or account creation in order to deliver real-time fraud prevention and personalized customer experiences.

Kount’s Identity Trust Global Network includes fraud and trust signals from more than half a billion email addresses, 32B interactions and 17.5B devices reviewed annually, 75+ industries and 50+ payment providers and card networks.

Email First Seen is one of more than 105 data sources of Kount’s Identity Trust Global network for identity verification that includes payments data, location identifier data, and digital identifier data.

The Kount Difference


With the largest network of trust and fraud signals combined with adaptive AI and ML, Kount’s Identity Trust Global Network uncovers the true level of trust behind interactions where other solutions often miss fraud, create false positives or unnecessary friction due to limited datasets and lack of real-time AI.


Minority Report

Real-Time AI Linking for Real-Time Identity Trust Decisions

From a website visit to login, checkout or account creation, Kount’s Identity Trust Global Network goes to work analyzing billions of identifiers to establish real-time links between identity elements in order to return identity trust decisions that provide the desired user experience ranging from low friction to blocking fraud.

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