Email First Seen and Identity Trust
Email First Seen gives customers the age of an email that appears in an interaction, enabling them to more quickly and accurately determine identity trust. Trust levels are usually low when an email is new or hasn’t been seen in previous interactions, since fraudulent activity and automated attacks often use new credentials.
Native to the Kount platform, Email First Seen information is accessed in real-time to inform fraud and trust decisions through identity verification. Email First Seen has a direct impact on reducing chargebacks, manual reviews and false positives.