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Forward Together:
Defining the Future of Identity and Payments
Join our 2025 Customer Advisory Board and Equifax Digital Solutions leadership for an exclusive event.
September 16-17, 2025 | Boise, Idaho
Agenda
Tuesday, September 16, 2025
| 6:00 PM |
Hosted dinner at Chandler's
Join fellow CAB members and Equifax Digital Solutions leadership for an exclusive evening at Chandler's in downtown Boise. |
Wednesday, September 17, 2025
| 8:00 AM |
Breakfast
Start the day with a hearty breakfast buffet at the Equifax (Kount, an Equifax Company) Boise office. Enjoy great food, casual conversation, and the chance to tap into our team's expertise before the day's sessions begin.
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| 9:00 AM |
Welcome
We'll officially kickoff our day by welcoming you to the day, sharing the purpose behind our time together, and guiding you through what to expect as we dive into a full day of collaboration. Featuring: Gavin Sollinger |
| 9:15 AM |
Navigating the next frontier: What keeps you up at night?
What emerging challenges are keeping you up at night - and what's coming next? This session will explore the most pressing issues shaping your strategy over the next 12-24 months. We'll start by identifying key areas of concern, then open the floor for shared perspectives and cross-industry insights. Be ready to reflect on what's rising to the top of your priority list - and what support or innovation you're looking for from your partners.
Featuring: Ajay Guru
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| 10:00 AM |
Break
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| 10:15 AM |
Beyond the buzz: Signals shaping risk and revenue
We're seeing major forces reshape fraud, identity, and payments - fast. In this session, we'll spotlight emerging trends, such as generative AI and alternative payment methods, and discuss their business impact. You'll hear quick insights from our team, then we'll shift to group discussion: How are these shifts showing up in your world? How are you adapting? What role should Equifax play in helping you stay ahead of the curve?
Featuring: Brady Harrison and Sean Ippolito
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| 11:00 AM |
Front door security: Tackling fraud at first contact
Account opening is one of the most vulnerable and high-stakes moments in the customer journey. In this session, we'll take a closer look at how fraud and friction are showing up at first contact. We'll discuss how to balance fraud prevention, user experience, and operational efficiency - and where current workflows break down. Come ready to share what your account opening process looks like today, what's working (or not), and what Equifax can do to support this critical phase.
Featuring: Arya Narayan and Christopher Tennyson
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| 11:45 AM |
Lunch
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| 12:45 PM |
Friction fix lab: CX under the microscope
In this hands-on working session, we're putting the full customer experience under the microscope. From onboarding to setup, login and account management, to support documentation and ongoing marketing communications - where does friction show up for you, and how can we fix it? We'll walk through key moments in the Equifax customer journey and gather feedback on what's working, what's not, and what the ideal experience should look like. We're here to listen.
Featuring: Amrita Johnson and Brooke Cantwell
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| 1:30 PM |
Roadmap remix: Help shape what's next
We're flipping the script in this session. Instead of presenting a product roadmap, we want to hear from you - if you were our Chief Product Officer, what should we prioritize and why? What feels broken, what's missing, and where should we focus next to better support your business? This is your opportunity to help shape the future of our solutions by telling us what matters most and what success looks like from your seat. We will close the session with quick preview of our direction and highlight uncovered overlaps. Featuring: Dan DeMichele |
| 2:15 PM |
Break
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| 2:30 PM |
Fighting back: Chargeback strategy in a challenging landscape
Chargeback representment is evolving. We'll take a close look at how you are using (or considering) representment today, where the solution is delivering value, and what's missing. From changing fraud patterns to the impact of initiatives like VAMP, this conversation will help define what effective, sustainable chargeback recovery should look like moving forward.
Featuring: Domenic Cirone, Mark Angeloni, and Tami Millett
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| 3:15 PM |
Open forum: Your voice, your topics
As our day concludes, the floor is yours. This is your chance to extend discussions that felt too short, surface challenges still on your mind, or ask questions directly to our leadership team and discussion leaders.
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| 3:45 PM |
Wrap-up & key takeaways
We'll wrap up the day by reflecting on key takeaways, sharing what we've learned together, and looking ahead to the opportunities and priorities shaping our path forward.
Featuring: Wendi Lete
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| 4:00 PM |
Free Time
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| 4:30 PM |
Happy Hour at The Highlander (Hotel Renegade)
Close out the day with handcrafted cocktails and sweeping rooftop views.
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Discussion Leaders
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Ajay Guru Senior Vice President & General Manager, Equifax Digital Solutions
Ajay Guru joins Equifax with more than 25 years of experience across fraud, technology, and payments. He has extensive experience in managing end-to-end global fraud programs, building scalable payments and fraud products, and identifying opportunities to increase fraud process efficiency. He has designed and deployed successful fraud programs across many sectors including public sector, financial services, payments, technology, retail banking, e-commerce, petroleum, restaurant, travel, retail, and marketplace industries.
Ajay has successfully established global fraud prevention programs, built a fraud business unit into an industry leader, and led fraud and risk product strategy and operations for a publicly traded company. Ajay has helped Fortune 500 companies become successful in identity & fraud program management. Ajay has an MBA from NC State University and a BS in Computer Science from University of Indore in India.
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Amrita Johnson Vice President, Customer Success, Equifax Digital Solutions
Amrita Johnson is the Vice President of Customer Success for the Digital Solutions Team. In her decade-long journey with Equifax, she has held many progressive roles in product, operations and most recently customer success. Her area of focus and passion remains in the Identity, Fraud & Compliance space.
Amrita is a staunch believer in standing shoulder to shoulder with our customers to get a true understanding of their needs, challenges and desires. She and her teams are steadfast in providing guidance and expertise to customers ensuring they find success and advocacy throughout their journey.
Prior to joining Equifax, Amrita held progressive product management positions, notably launching the Digital Chequing Account for ING Direct. She successfully created multiple voice of customer forums and user groups, garnering feedback for better products that are utilized to this day.
Amrita is a lifelong resident of Toronto and holds degrees in Economics & Criminology from the University of Toronto.
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Arya Narayan Senior Product Manager, Equifax Digital Solutions
As a Senior Product Manager at Equifax Digital Solutions, Arya Narayan manages the account protection portfolio and leads feature development for policy management within the Kount 360 platform. With 10 years of experience in product management, she is skilled at guiding new products from conception to launch, working closely with stakeholders to develop effective fraud prevention strategies.
Her expertise in product development spans diverse sectors, such as oil and gas, power utilities, and supply chain. Arya holds a bachelor's degree in Petroleum Engineering from Pandit Deendayal Energy University in India and a master's degree in Petroleum Engineering from the University of Alaska, Fairbanks.
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Brady Harrison Senior Director, Strategy, Equifax Digital Solutions
Brady Harrison is the Head of Strategy & Execution at Kount, an Equifax Company, where he leads data-driven initiatives to combat fraud and optimize customer results. He leverages deep expertise in financial technology, fraud detection, and data visualization, honed through progressive roles at Kount – from Senior Data Analyst to Director of Customer Analytics Solution Delivery.
Brady focuses on the strategic view of the business and drives the successful realization of strategic growth initiatives. Brady continues to support the Customer Success organization in critical customer interactions and the solutioning of complex problems.
Brady holds a Master's degree in China's Political Economy from Shanghai Jiao Tong University and a BA in History from The College of Idaho.
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Brooke Cantwell Senior Director, Customer Experience, Strategy & Execution, Equifax Digital Solutions
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Christopher Tennyson Director, Product Marketing, Equifax Digital Solutions
Christopher Tennyson serves as the Director of Product Marketing for the Digital Solutions team at Equifax. His focus is on establishing competitive positioning, developing go-to-market strategies, and enhancing customer advocacy, growth, and retention in Equifax’s Identity, Fraud and Compliance portfolio.
Prior to Equifax, he led global strategic business transformation initiatives at top technology and CPG companies. Christopher holds an MBA from Duke University and a bachelor's degree from Appalachian State University.
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Dan DeMichele Senior Vice President, Product Management, Equifax Digital Solutions
Dan DeMichele is an accomplished and seasoned product management leader with more than 20 years of experience in driving product strategy and delivering successful high growth business solutions. In his role as Senior Vice President, Product Management for the Digital Solutions team at Equifax, he is responsible for overseeing product strategy, user experience design, and product management for the company’s Identity and Fraud solutions.
Prior to joining Equifax, Dan served as product leader for a number of software and technology companies, through multiple acquisitions and an initial public offering (IPO). Most recently Dan was Vice President of Product at LastPass, a leading cybersecurity company where he helped the company achieve a 45% CAGR growth rate over four years. Prior to that role, he was Vice President of Product at IBM where he led a team responsible for the delivery of all cloud data services for Watson Analytics. He has also held product leadership positions at Cloudant, Unica, and Plumtree Software.
Dan is a native to the greater Boston, Massachusetts area and has a Bachelor of Arts degree in Economics from Georgetown University.
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Domenic Cirone Vice President, Acquirer Solutions, Equifax Digital Solutions
Dom has over 30 years of chargeback and risk management experience on both the issuing and acquiring side of the payment processing industry.
He has extensive experience servicing merchants of all sizes in all industries, as well as navigating the systems behind the chargeback, retrieval, and arbitration processes.
Because of his diverse background and advanced skill set, Dom is considered the industry’s best authority on chargebacks and disputes. He is regularly called upon to share his expertise with card brands, industry associations, and fin-tech developers.
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Gavin Sollinger Vice President, Revenue Enablement, Equifax Digital Solutions
Gavin has over 20 years of experience in successfully building and executing strong sales teams through a focus on sales productivity, cross-functional collaboration, and focused account management. Before joining Equifax, Gavin was the VP of Sales & Global Partnerships at Mitek Systems, a leader in digital identity verification, where he led the global indirect go-to-market strategy and managed the teams that helped Mitek scale successfully.
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Mark Angeloni Vice President, Product Management, Equifax Digital Solutions
Mark Angeloni serves as a Vice President of Product Management for the Digital Solutions team at Equifax. He leads teams building the next generation of Chargeback Management, including prevention and recovery, and Anti-Money Laundering Compliance solutions.
Prior to Equifax, he held leadership roles in product management and digital strategy at both startups (digital health, fast casual restaurants) and large corporations (Walgreens), as well as finance positions in investment banking and venture capital. Mark holds an MBA from Harvard Business School and a bachelor's degree from Harvard College.
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Sean Ippolito Senior Data Scientist, Equifax Digital Solutions
Sean Ippolito, Senior Data Scientist at Kount, an Equifax Company (since May 2022), develops and explains machine learning models for Omniscore and Payments Fraud. He joined Kount in 2019 as a Business Intelligence Analyst. Sean holds an MS in Mathematics from Boise State University, specializing in computational math and topology with data science applications. He also studied economics and applied mathematics at Michigan State and Boise State.
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Tami Millett Product Manager, Equifax Digital Solutions
Tami Millett brings over 18 years of experience in merchant services, specializing in addressing merchant pain points and dispute processes. Throughout her career, she has held key positions, including Director of Account Services, VP of Operations, and most recently, Product Manager. These opportunities have allowed her to provide in-depth merchant consulting throughout her career.
Tami has demonstrated strong leadership skills, effectively driving results while managing customer success, client onboarding, data intake, processing, and quality assurance teams. Her comprehensive expertise has given her valuable insights into client needs, benefiting her current role as a Product Manager.
Passionate about advocacy and support for customers, Tami is dedicated to providing the best solutions and tools to help clients focus on their business growth.
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Wendi Lete Chief Customer Experience Officer, Equifax Digital Solutions
Joining Kount in 2017, Wendi has over 20 years of experience in enterprise technology and over 10 years of experience in customer success. Wendi currently leads multiple teams within the customer success organization at Kount, including implementation services, customer success managers, and professional services. In her role as chief customer experience officer, Wendi and her teams are focused on providing thought leadership and fraud expertise to Kount’s customers to ensure success throughout the customer journey as well as being customer advocates throughout the organization.
Prior to Kount, Wendi was the vice president of infrastructure services at Taos Mountain for 6 years and spent 16 years at a Fortune 50 retailer in various leadership roles within IT and security. Wendi has a master’s degree in management information systems and a bachelor’s degree in information technology from Boise State University.
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