TERM:
Verified by Visa

Definition:

Verified by Visa provides merchants, acquirers and issuers with cardholder authentication on ecommerce transactions, by leveraging the 3-D Secure protocols. It helps to reduce ecommerce fraud by ensuring that the transaction is being initiated by the rightful owner of the Visa account. This gives merchants, acquirers, issuers and consumers greater protection on ecommerce transactions.