Account Takeover Protection

Kount Control Account Takeover Protection stops malicious logins, protects against bots, and enables personalized customer experiences.

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What Is Account Takeover Fraud?

Account takeover fraud occurs when a human, bot, or botnet uses stolen or hacked credentials to access legitimate customer accounts. Those accounts can then be used to drain monetary funds or loyalty points, steal customer data, or to purchase goods or services. This type of fraud can have devastating, long-term impacts on businesses: Beyond lost revenue, account takeover fraud causes brand damage, and can permanently erode the trust of good customers.

How It Works

Account Takeover Prevention

Kount Control combines three key layers to deliver adaptive protection against the latest account takeover (ATO) attacks, policy customization to fine-tune protection, and reporting / data presentation to uncover trends. It reduces false positives, enables customized user experiences, and reveals trends that enrich custom data to inform future policies.

Account Takeover Protection Layers

Protection That Adapts

The protection layer of Kount Control evaluates user behavior, device and network anomalies to detect high-risk activity such as bots, credential stuffing and brute force attacks. Kount then determines in real time whether a login should be allowed, declined, or challenged with step-up authentication.

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Kount’s device and account intelligence analyzes trust and risk signals along with account behaviors to deliver the appropriate response. Linking detailed data such as trusted device status, IP addresses, mobile and proxy indicators, and more, Kount enables the execution of risk and trust-based user authentication policies. It creates a welcoming experience for known customers and protects against fraudulent account access.

Account Takeover Protection Layer

Adaptive Friction

In the policy and customization layer, Kount Control provides the capability to customize user experiences and reduce friction by identifying and segmenting users based on common characteristics, such as VIP or trial users. Unlike other solutions, Kount Control provides a rich set of essential data for delivering adaptive friction with the necessary precision. This dataset includes user type, device specifics, IP risk, geolocation, custom data, and more.

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Some users are higher risk, some users are no-risk, and some users might require a personalized experience. Creating policies based on rich data from Kount’s Identity Trust Global Network TM, businesses can decide what type of experience to deliver to their customer, from low friction to step-up authentication.

Reporting and Data Presentation

The reporting and data layer of Kount Control provides multi-dimensional data and real-time reporting, revealing valuable customer insights that can be used to fine-tune business policies and provide customized experiences. Login trend data, including device and IP information, is rarely available to fraud teams. With the ability to quickly identify and report on failed login attempts, risky IPs, compromised accounts, and inbound anomalies, businesses can stop account takeover attempts, and uncover trends that enrich their own data and inform future policies.

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Kount’s solution also provides rich data about each login event, including device information, the trust status of the device, and geolocation to more accurately identify a returning customer so that the right level of friction can be applied at the time of login.

Account Takeover Reporting

Identity Trust Global Network TM

Kount Control is the only Account Takeover Fraud solution built on the Identity Trust Global Network, linking risk and trust signals from location data, digital identifier data, and unique customer data to enable accurate account protection in real time. Linked by AI, the Identity Trust Global Network combines signals from 32 billion annual interactions, and across 75+ industries and 250+ countries and territories, to block fraud in real time and to enable personalized customer experiences.

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Identity Trust Global Network

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