In the policy and customization layer, Kount Control provides the capability to customize user experiences and reduce friction by identifying and segmenting users based on common characteristics, such as VIP or trial users. Unlike other solutions, Kount Control provides a rich set of essential data for delivering adaptive friction with the necessary precision. This dataset includes user type, device specifics, IP risk, geolocation, custom data, and more.
Some users are higher risk, some users are no-risk, and some users might require a personalized experience. Creating policies based on rich data from Kount’s Identity Trust Global Network TM, businesses can decide what type of experience to deliver to their customer, from low friction to step-up authentication.