Data On Demand

Private data warehouse of collected data enriched with device and location data for deep analysis, reporting, and custom ML models

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Increase revenue with data-driven insights

Make business decisions for new products or features, store locations, markets, or targeted campaigns

Discover true omnichannel customer behavior

Surface customer and market insights for product improvements and better targeting

Determine top performers and risky accounts

Assess the value and risk associated with each customer, business or partner

Create custom ML models

Create models for specialized fraud or business problems with Kount data, augmented with internal data


 

How It Works

Kount Data on Demand

Kount’s Data on Demand solution provides collected data from Kount’s platform that is enriched with additional information such as device, location and decision data from Kount’s Identity Trust Global Network, hosted by Kount in a private data warehouse for deep analysis, reporting, and custom ML models.


 

Data From Multiple Sources

Kount’s Data on Demand includes payments data from Kount’s fraud protection platform that is enriched with digital identifier, device, location, email, and Kount’s AI Omniscore decision data from Kount’s Identity Trust Global Network. Additional valuable data types that can be included are geographic lookup data from IP and mobile location services, address lookup data from mailing address, phone number, and name, and the date that email addresses were first seen. This data can be used by itself or further augmented with additional company-collected data.

3 data types

 

Aggregated Data

Data on Demand is built on Snowflake’s cloud architecture. This secure, single, near-zero maintenance platform-as-a-service provides logically integrated compute, storage, and cloud services layers. The layers are scale-independent to support high workloads, enabling quick data manipulation without performance, concurrency or scale limitations. Snowflake runs on the AWS cloud, providing uninterrupted access to data.


 

Deep Analytics For New Insights

Analytics from the aggregated data can uncover insights into fraud anomalies and the value or risk associated with each customer, business, or partner. It can also reveal business operation improvement opportunities, and can surface customer and market insights for product improvements. Analytics can additionally provide a 360-degree view of customers across channels to uncover true omnichannel customer behavior and experience, providing insights for enhanced customer targeting.


 

Types of Accessible Data

Payment type
Payment token
Bank name
Country
Amounts
Currency used
And more

Unique customer data
User Defined Fields
Coupon codes
Loyalty numbers
And more

Physical location

Billing address

Shipping address
Address verification

Time zone

Local time of day
And more

Device ID
Device type/information

IP address

Bill + ship email addresses

Phone number

Logins/sites visited

And more


 

Data on Demand Benefits

Increase revenue with data-driven insights. Make business decisions for new products or features, store locations, markets, or targeted campaigns.

Find insights to business-specific problems that are difficult to view on a transaction level or in real time, by viewing aggregated data from multiple sources.

Discover true omnichannel customer behavior and surface customer and market insights for product improvements, enhanced targeting and increased cross-sell and upsell opportunities.

Determine top performers and risky accounts by assessing value and risk associated with each customer, business or partner.

Build and automate detailed reports to analyze and track fraud or business KPIs with data that isn’t typically available on a payment transaction.

Make more accurate manual-review decisions by recognizing anomalies and trends with connected cart, location, and browser data.

Compare the consistency of fraud analysts by evaluating individual metrics for chargeback, approve, and decline rates.

Learn more about Kount's Data on Demand

Download the Feature Sheet