Personalize marketing campaigns, products and services to ideal customers by analyzing purchase and product usage behaviors
Increase cross-sell and upsell with actionable insights into customer or merchant value with Kount’s Identity Trust NetworkTM data
Continuously monitor and adjust rules and policies based on near-real time fraud trends by making constant data-driven changes
Approve more good orders, increase manual review accuracy by analyzing and refining rules to quickly minimize customer friction
Kount’s Data on Demand solution enhances a company’s customer knowledge with thousands of additional data points from Kount’s Identity Trust Global Network. The data can be analyzed on its own or combined with additional company-collected data for deep analytics on one platform. Businesses can uncover actionable customer insights that can amplify revenue growth. Built on Snowflake and hosted by Kount in a private data warehouse, Data on Demand has the performance, scale and security needed for big data analytics.
Data on Demand combines payments data with information from Kount’s Identity Trust Global Network. Available data includes digital identifiers, devices, locations, Kount’s AI Omniscore and decisioning data, and data from Kount’s User Defined Fields and Email Insights. Businesses can also add geographic lookup data from IP and mobile location services, address lookup data from mailing addresses, phone numbers, and names. This rich combination enables deep analytics that can reveal hidden and actionable customer insights that were previously difficult to see.
Unique customer data
User Defined Fields
Local time of day
Bill + ship email addresses
Data on Demand gives unprecedented access to multiple data silos all in one place to gain actionable customer insights that reveal future opportunities. Reduce friction, or customize upsell, cross-sell, and down-sell initiatives to Increase revenue. Discover omnichannel customer behavior, and evaluate fraud prevention initiatives to improve protection.
Data on Demand is built on Snowflake’s cloud architecture. This secure, single, near-zero maintenance platform-as-a-service provides logically integrated compute, storage, and cloud services layers. The layers are scale-independent to support high workloads, enabling quick data manipulation without performance, concurrency or scale limitations. Snowflake runs on the AWS cloud, providing uninterrupted access to data.