Ethoca Alerts, Consumer Clarity™ resolves disputes, stops chargebacks

How Ethoca Alerts works

When a consumer disputes a transaction with their issuing bank, the issuer sends a confirmed fraud or customer dispute notice to Ethoca in real time. This “Ethoca Alert” is sent to businesses immediately via Kount’s Dispute and Chargeback Management dashboard. Kount marks the transaction as confirmed fraud automatically — no manual effort required.

With the confirmed fraud alert in hand, businesses can stop fulfillment on the fraudulent order and issue a refund to the customer. As a result, resolve the dispute, disrupt malicious activity, prevent inventory loss, and save time and money on the chargeback process. Then use direct-from-source issuer data to update fraud rules and prevent future fraud.

How Ethoca Consumer Clarity™ works

Businesses that use Ethoca Consumer Clarity™ can relay additional transaction details over secure channels to banks and financial institutions to help customers recognize purchases. These details help merchants curb friendly fraud and chargebacks, elevate the customer experience, and extend the merchant’s brand presence.

Let’s say a customer disputes a purchase with their bank because they don’t recognize its billing descriptor. If a merchant uses Consumer Clarity™, they can quickly share digital receipts with line-item details and contact information to facilitate direct contact with the customer. This process reduces dispute cycles, removes confusion and friction, and helps resolve disputes pre-chargeback.