Technology - Kount

Multi-Dimensional Data Network

Access the largest data network of trust and fraud-related signals to drive quick and accurate trust decisions. The Identity Trust Global Network links distinguishable fraud and trust identifiers from 32 billion annual interactions across 250 countries and territories, 75+ industries, 50+ payment processors and card networks, and decisions from thousands of fraud analysts to block payments and account takeover fraud in real time and enables personalized customer experiences.

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Device Intelligence

Device Intelligence is a seamless blend of technologies – including device fingerprinting, AI-driven fuzzy matching, and advanced AI models – that allows businesses to collect detailed device information from site visitors and shoppers. With this information, businesses can deliver personalized experiences to known customers, and detect and stop fraud in real time.

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Email Insights

Kount’s Email Insights is an indicator of email trust, an integral part of the Identity Trust Global Network, allowing customers to quickly and accurately determine identity trust. Email addresses provide a robust way to evaluate customer identity and measure risk. Businesses can use this data to predict and stop fraudulent transactions, or gain customer insights such as lifetime value, likelihood of repeat purchases, and the confidence in identity accuracy.

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User Defined Fields

User Defined Fields are a Kount platform feature that allow businesses to capture additional text, dollar, numerical or date-related details from internal order management systems to help analyze orders and make improved and more automated accept/decline decisions.

The customizable fields can include information such as customer details, loyalty information, coupon codes, affiliate ID numbers, login details, and purchase details. The additional data can be used post transaction to reduce chargebacks, as information to automate decisioning for known, good customers, and to analyze and improve business operations.

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