Digital Protection
Summit ‘20

The fraud landscape will continue to evolve as perpetrators, regulators, and consumers react to market changes. This session will explore current fraud /ATO tactics and how to establish a level of trust behind every digital interaction in real-time.

AI-driven fraud prevention is enabling new revenue channels and growth by reducing false positives and friction for new customers. Learn how digital merchants are using the largest identity trust global network to innovate and grow their omnichannel approach, international presence, and loyalty programs.

Artificial Intelligence in the 2010s was dominated by machine learning, with deep neural networks and reinforcement learning delivering advancements in image captioning, natural language translation, and game playing. But the unstructured, changing nature of fraud was ill-suited to the complexity of machine learning, slowing the advancement of automated fraud detection.

During this session, we’ll discuss:

• Criteria to identify high-ROI AI opportunities including the successes and challenges Kount has seen pursuing them
• How next wave AI technologies like network analysis, expert knowledge transfer, and small sample learning may be better suited to the fraud domain than supervised machine learning
• Strategies for maturing AI and ML teams and broadening the ability to incorporate these technologies

Friendly Fraud, or fraud perpetrated by existing customers, can account for 60%-80% of chargebacks. But friendly fraud is difficult to distinguish from criminal fraud and legitimate disputes. The ability to quickly and accurately identify different types of fraud can improve operations, increase revenue, and reduce customer friction. Learn from a panel of industry experts how they’ve managed the impacts of friendly fraud, including the steps and tools they’ve used to deploy a proven strategy.

Despite ongoing process improvements and new mitigation solutions, the ecommerce industry is expected to lose $31 billion to chargebacks in 2020. But why is this the case? What can merchants do to protect themselves against fraud – friendly or otherwise – and improve the customer experience when it comes to managing disputes?

Attend this presentation to learn about the chargeback lifecycle and strategies businesses need to ensure they protect themselves from this costly threat.

Whether you’re looking for policy optimization, guarantee protection, managed services, or other SaaS deployment methods, Kount has you covered. This session is for businesses looking to establish trust and risk management strategies, success measurements, and greater collaboration with their providers. We’ll discuss recognizing your fraud prevention potential and how to select the appropriate fraud prevention deployment strategy.