Request an online demo
Get a personalized online demo of Kount's trust and safety technology at a time and date of your choosing.
CASE STUDY
Oplogic Achieves 15% Increase in Approvals with Identity Solutions
DealerBuilt's Oplogic variable operations platform is a premier choice in the automotive industry for comprehensive customer relationship management (CRM) and retail solutions. It offers a robust suite of dealership software, including driver's license scanning with authentication, call tracking, and lead management.
THE PROBLEM
Finding the right source of data.
Identity theft has always been a core problem for dealerships. Whether selling cars online or in-person, dealerships always need to ensure they are selling products to the right customers. But certain fraud identification steps — such as driver’s license scanning — can be challenging to implement across all sales channels.
Oplogic was created to resolve this challenge by providing automotive dealerships a web-based identity verification and fraud validation system. However, in order for the web-based CRM to provide the best insights possible, Oplogic needed to find a reliable and extensive source of data.
“Dealerships need to understand who a customer is and how risky a deal might be. So the data we use in our product has to be accurate, the recommendations have to be strong, and the dealership has to be trained to identify whether they're working with the fraud victim or with the identity thief.”
— Jason Keith, Vice President, Variable Operations, DealerBuilt
THE SOLUTION
Identity verification tailored for the automotive industry.
Oplogic began searching for providers that sold data solutions. They had two main criteria.
- The solution had to have a long history of rich data so the company could provide the most accurate assessments possible.
- The solution needed to have a direct integration with Oplogic’s software to maximize efficiency and optimize it for automotive retail.
The Digital Identity Trust (DIT) solution by Equifax was an easy choice for the Oplogic team. The solution not only met their needs, but the Equifax team also helped the Oplogic engineers expand their capabilities, bringing the identity authentication tools to online sales as well as showroom floors — making the sales process quicker and more efficient.
THE RESULTS
Improvement throughout the business.
With the DIT solution in place, Oplogic not only accomplished its mission of providing a full-service CRM to dealerships, but has achieved continual improvement in three core business competencies.
Approval Rates
Since implementing the DIT solution, Oplogic’s approval rates have steadily increased 15% over the course of a year. Today, their overall approval rate stands at 90.22%, with peaks reaching 96%. And with more data coming in every day, that rate will continue to climb.
Fraud Prevention
Since implementing the DIT solution, Oplogic has stopped countless instances of identity theft and fraud attempts. The solution’s vast array of data and direct integration into Oplogic’s software makes it easier for dealerships to catch discrepancies in information.
For example, in one instance, a fraudster attempted to purchase a vehicle from a dealership using the stolen identity of a previous customer. During the driver’s license scanning process, the software uncovered the fraud attempt by comparing the fraudster’s information with data on file.
Operational Efficiency
With DIT, Oplogic has been able to provide a more efficient, web-based CRM to all the dealerships it serves — bringing all that data directly to the showroom floor. In turn, dealerships are able to more efficiently capture customer information during the sales process. This key information better helps sales staff and dealership managers decide if they want to sell to a customer or not.
“We work with some of the largest franchise dealers in the country who rely on our driver's license capture and identity verification. Because of DIT, our tool has morphed into one of the best CRMs in automotive retail in the market simply because the data is more reliable when dealerships capture that driver's license.”
— Jason Keith, Vice President, Variable Operations, DealerBuilt
To be competitive in the market, you have to adapt to changes in consumer demand. That means you must continually improve your product to be able to leverage new data sources. If you want to stay competitive, I don’t think you have a choice. You have to move to DIT.
— Jason Keith, Vice President, Variable Operations, DealerBuilt
GET STARTED TODAY
Looking for a way to simplify the identity verification process?
Get in touch with us, and we’ll formulate the perfect solution for you.
