Digital identity trust and fraud prevention solutions

Kount’s Identity Trust Platform prevents digital fraud and protects the entire customer journey. Identity trust is the level of trust or risk behind account creation, login, and payment events. Low-trust events may indicate fraud, while high-trust events indicate good customers.


Protecting over 9,000 businesses worldwide

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The Identity Trust Platform protects the entire customer journey

Prevent payments fraud

Prevent digital payments fraud

Kount Command delivers accurate identity trust decisions in milliseconds. Automatically approve, decline, or hold transactions, and customize business policies to refine fraud prevention strategies.

Manage chargebacks

Deflect disputes and chargebacks

Kount’s Dispute and Chargeback Management solution helps businesses manage dispute inquiries and chargeback alerts. The solution integrates with post-authorization products from major card brands.

Prevent ATO attacks

Protect against account takeover (ATO)

Kount Control prevents malicious logins, detects malicious bot activity, and challenges login activity with multi-factor authentication (MFA). Deliver frictionless experiences for good customers.

Reduce fraud and chargeback costs

Lower fraud costs

Advanced AI detects emerging fraud to uncover anomalies while ensuring customers have smooth, safe, and fast experiences. AI-driven fraud prevention can inform future strategies to lower fraud costs.

Accept more good orders

Automate transaction decisions

Kount’s global network drives accurate identity trust decisions that can block fraud and low-trust events in real time. Automate decisions to reduce manual reviews and accept more good orders.

Decrease false positives

Reduce false positives and friction

Take the guesswork out of decisioning orders. Accurate identity trust decisions can prevent false positives that can cause friction for good customers. Accept more good orders and increase revenue.

Access data analytics

Enhance customer insights

Kount’s Data on Demand solution provides access to a private data warehouse. Enhance company-collected data with additional digital identifier, device, and location data for deeper customer analytics.

Partner with experts

Improve policies and operations

Kount’s Professional Services provide access to experts who can optimize fraud policies, solve complex fraud problems, build internal fraud expertise, and improve business operations and performance.

Identity trust decisions powered by a global network and advanced AI

Identity Trust Global NetworkTM

Kount’s Identity Trust Global NetworkTM is the largest data network of fraud and trust-related signals.

  • Drive accurate identity trust decisions in milliseconds.
  • Block digital payments fraud and account takeover in real time.
  • Personalize customer experiences.
  • Access payments data, location ID data, and digital identifier data.

Advanced Artificial Intelligence

Kount’s advanced AI uses unsupervised and supervised machine learning to link global network data, establish identity trust, and produce a safety rating for each transaction.

  • Protect against new and existing fraud attacks.
  • Increase order acceptance rates.
  • Automate approve and decline decisions.
  • Customize risk thresholds to achieve desired business outcomes.
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Industry analysts name Kount a leader in fraud protection

Kount is an Established Leader in the 2021 Juniper Research vendor report

Product & position and capability & capacity graph showing Kount as the leader

The Leading Current Offering in Risk-Based Authentication

Product & position and capability & capacity graph showing Kount as the leader

“Kount has arguably the strongest position of any fraud prevention vendor in the payment service provider market.”

Strongest Fraud Prevention Vendor Payment Service Provider Market

“Application leaders responsible for digital commerce payments need to ‘reduce losses without deterring good customers by managing fraud detection processes.’

Featured in the 2020 Market Guide for Digital Commerce Payment Vendors

#1 eCommerce Fraud Detection Platform Among 40+ Solutions

  • Highest Overall Score
  • Highest Score in Detection and Action
  • Perfect Score in Delivery

The Leading eCommerce Fraud Prevention Solution that Goes Beyond Chargeback Guarantee

“Kount helps organizations transform their current approaches to focus on driving desired business outcomes. Businesses can achieve balance between effective fraud prevention, customer experience, and false positives.”

Leading fraud prevention solution for payment services and provider markets

Identity trust and fraud protection case studies

With the help of Kount’s Identity Trust Global Network™, customer service, and User Experience Engine, Arc’teryx

  • Achieved strategic geographical expansion
  • Reduced their chargeback rate to 0.35%
  • Reached a historically low manual review rate
  • Crafted personalized shopping experiences
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With Kount’s identity trust technology and expertise,

  • Reduced chargebacks by 65%
  • Decreased declined orders by 14%
  • Increased overall transactions processed by 5%
  • Achieved a decline rate of less than 1.5%
  • Increased operational efficiencies

With the help of Kount’s fraud prevention platform, Brooks Running

  • Automated protection against fraudulent orders
  • Decreased their chargeback rate by 92%
  • Increased revenue by accepting international cards
  • Reduced their manual review rate to 2%
  • Accessed networked data to customize fraud protection policies

Kount’s AI-driven fraud prevention helped Fetch Rewards

  • Reduce their fraud rate by 70%
  • Reduce their manual review rate from 20% to less than 2%
  • Dramatically increased fraud team efficiency
  • Improve marketing campaign effectiveness
  • Increase monthly active users by 500%

Getty Images uses advanced AI and a global data network to

  • Achieve a total chargeback-to-sale rate of less than 0.01%
  • Reduce their chargeback-to-sale rate by over 90%
  • Achieve a fraud decline rate of less than 0.5%
  • Achieve a false decline rate of 0.06%
  • Improve experiences for good customers
  • Scale fraud prevention with a small team

Before Kount, JOANN Fabric and Craft Stores was using flat files and manual reviews to manage eCommerce fraud. With Kount, JOANN now

  • Uses custom policies to accept more good orders
  • Trusts the fraud data they get is accurate
  • Has expert partners in omnichannel fraud prevention

With the help of Kount’s Identity Trust Platform, advanced AI, and machine learning, PetSmart

  • Weighs the risk of fraud against the value of each customer
  • Has stopped some $4 million in fraudulent orders
  • Saves money on chargebacks, lost labor resources, shipping costs, and more

Webjet needed a fraud solution that could give them a competitive advantage. With Kount, Webjet increased efficiency and delivered better service at a lower cost. Plus, Kount helped Webjet

  • Reduce chargebacks to 0.03%
  • Increase total transaction volume by 116%
  • Reduce manual reviews by 83%

Schedule a Demo

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