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Kount | An Equifax Company
Why Kount
Why choose Kount
Why choose Kount

Learn about our unique approach to trust and safety.

What makes us differentchevron_right

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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User dashboard

Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Business policies

Fully customizable policies for trust and safety decisions

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Automation

Reduction of time-consuming, error-prone processes

Features
Innovative features
Innovative features

Find out how our industry-leading features can benefit your business.

Explore Kount featureschevron_right

Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

Compliance
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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

Industries
Solutions for all industries
Solutions for all industries

Learn how Kount solves the challenges specific to your industry.

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Direct sales

Stop promotion abuse and affiliate account fraud

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Automotive rentals

Deploy safeguards at every step of the rental process

Resources
Kount Resources
Kount Resources

Check out our educational resources and learn more about Kount.

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Education
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Blog

Educational articles and guides

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Case studies

Client testimonials and success stories

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Videos, reports, guides, and news

Resources to safely grow your business

User Resources
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Support

Technical product support

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Developer tools

FAQs, updates, and resources

Meet the Team
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Live events

Trade shows and industry events

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About Kount

Who we are and why we do what we do

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Careers

Join the team

Partners
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Partner program

Opportunities to partner with Kount

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Pricing
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Why Kount
Features
Industries
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Pricing
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Request a demo
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Request a demo

We deliver confidence in
every interaction

Your business has unlimited growth potential. But every new expansion opportunity is accompanied by unexpected threats. Overcome uncertainties with Kount. We’ll help your business grow safely and confidently — no matter your industry or the challenges you face.

REQUEST A DEMO
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Kount dashboard

WHAT KOUNT OFFERS

Complete trust and safety.
No matter the threat.

Kount offers a complete approach to trust and safety. Pick the solutions that are relevant to your business, and we’ll help you grow with confidence. 

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identity verification
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IDENTITY

Kount’s technology builds personal profiles with hundreds of data points — propensity to spend, buying habits, payment history — so you fully understand who is interacting with your brand. Engage the right customers at the right time with a satisfying yet secure experience. 

Learn more about customer identity data
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Kount payment protection
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PAYMENTS

Access the tools and techniques you need to manage fraud and chargebacks across the entire customer journey. Everything from preventing criminal fraud and reducing chargebacks to fighting friendly fraud and recovering revenue — all in one easy-to-use platform. 

Learn more about trust and safety in payments
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Kount compliance
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COMPLIANCE

Kount simplifies requirements related to industry rules and government regulations. Comply with expectations for anti-money laundering (AML), know your customer (KYC), sanctions, embargos, and more — in the most efficient way possible with the least amount of friction for the end user. 

Learn more about maintaining compliance
Customize Kount

PERSONALIZED SOLUTION

Customize your strategy

Want to use the technology in a unique way? Have specific use cases we haven’t outlined? Let us know. We can customize our solutions to fit your business’s individual needs.

Request a demo

WHY CHOOSE KOUNT

Unique qualities you won’t find
anywhere else.

We don’t think Kount is better than other companies. We believe we are different. And that’s an important distinction. Because putting Kount in the same category as any other service provider is like comparing apples to oranges. Here’s what sets us apart.

what makes Kount different
1.

Complete Strategy

You need protection against any threat that could come your way. And we have everything you could possibly need. 

2.

Unmatched Expertise

We’ve spent decades learning the industry, testing strategies, gathering data, and analyzing trends. We know what it takes to succeed.

3.

Flexible Technology

You decide how much or how little is automated. Then the technology goes to work, replacing repetitive, error-prone processes with accurate efficiency.

Discover what makes Kount different

WHO KOUNT SERVES

Any industry. Same great protection.

Thousands of brands in countless industries around the world trust Kount to ensure safe, secure interactions. 


Kount for restaurants

Restaurants

Fraud protection for health and beauty

Health & Beauty

Fraud prevention for online gaming

Gaming

Fraud prevention for online learning

Online Learning

Fraud prevention for online streaming

Online Streaming

Kount for health care

Health Care

Trusted by thousands of brands

PetMeds
GNC
BodyBuilding.com
Kinder Beauty
Fetch
eharmony
AMC Theatres
Cineplanet
Book Depot
CD Baby
Drop-in Gaming
Jagex
The Source
Getty Images
Brooks
U.S. Polo Assn
Inspire Brands
J.R. Dunn
Mall of America
ClickBank
Central Restaurant Products
JP Morgan Chase
Moneris
Barclays
Conekta
BlueSnap
Nexio
NMI
Shift4
Sticky.io
Recurly
Shopify
Salesforce
WooCommerce
Magento
BigCommerce

USE CASES

Growth at every stage of the journey

How will you use Kount's trust and safety technology? 

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CONSUMER INSIGHTS

Learn about your target audience with consumer insights.

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IDENTITY VERIFICATION

Separate good customers from bad with identity verification.

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FRAUD DETECTION

Identify and prevent suspicious activity with fraud detection.

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CHARGEBACK PROTECTION

Intercept and resolve disputes with chargeback protection.

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REGULATORY COMPLIANCE

Adhere to industry rules and policies with regulatory compliance.

WHAT OUR CLIENTS SAY

Client confidence. Proven success.

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Bodybuilding.com

"Implementing the Kount fraud solution was very simple. And achieving these great results in such a short time has exceeded our expectations. With Kount’s technology and expertise on our side, we feel we can confidently move into new and exciting markets."

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Michael McClane
COO
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BookDepot

"If every business had Kount, fraudulent ecommerce wouldn’t be nearly as lucrative to criminals. The product works, and working with Kount’s customer support has been one of the best professional experiences I’ve had."

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Mark Van Vliet
VP of Strategic Initiatives
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"Kount offered us something other companies couldn’t: the ability to write our own custom rules that apply to our unique situation. I didn’t have to buy someone else’s pre-packaged sets."

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Dave Parrott
Fraud Manager
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Brooks

"Kount allows us to continue to serve the customer to the best of our ability without having to slow things down, without having to say no to the customer."

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Chad Funk
Fraud Specialist
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J.R. Dunn

"We have been very, very satisfied. Excellent quality, performance, availability and reliability. The support we get from Kount is great."

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Kara Mangiere
Risk & Director of eCommerce
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"Our ability to offer the baseline level of Kount fraud protection at no extra cost helps us win business from competitors. Merchants see it as a big benefit."

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John Johansen
Fraud Manager
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"The bottom line is Kount works. It does exactly what was advertised for us, which was reducing friendly fraud."

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Lee Schmidt
Founder and CEO
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EXPLORE KOUNT

Want to learn more?

Schedule a conversation with our team to find out how to grow your business with more confidence. 


Certified and secure technology

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certified and secure technology

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Kount | An Equifax Company

Kount is trust and safety technology.

We deliver confidence in every interaction.

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©2023, Equifax Inc., All rights reserved. Equifax and the Equifax marks used herin are trademarks of Equifax Inc. Kount is a trademark of Equifax Inc. Other product and company names mentioned herin are the property of their respective owners.

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