Kount Leadership Team

Ajay Guru

Senior Vice President & General Manager of Equifax Digital Solutions

Ajay joins Equifax with more than 25 years of experience across fraud, technology, and payments. He has extensive experience in managing end-to-end global fraud programs, building scalable payments and fraud products, and identifying opportunities to increase fraud process efficiency. He has designed and deployed successful fraud programs across many sectors including public sector, financial services, payments, technology, retail banking, e-commerce, petroleum, restaurant, travel, retail, and marketplace industries.

Ajay has successfully established global fraud prevention programs, built a fraud business unit into an industry leader, and led fraud and risk product strategy and operations for a publicly traded company. Ajay has helped Fortune 500 companies become successful in identity & fraud program management. Ajay has an MBA from NC State University and a BS in Computer Science from University of Indore in India.