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Deepfake
A deepfake is a digitally manipulated video, image, or audio file created using artificial intelligence (AI) techniques to realistically mimic the likeness or voice of a real person. By leveraging deep learning algorithms, fraudsters can create highly convincing content that may be used to deceive individuals or institutions. Deepfakes are often used in disinformation campaigns, identity fraud, or even to impersonate executives in high-level business operations, posing significant threats to trust and security.
Deepfakes can create serious challenges for detecting and preventing fraud, especially in cases where they are used for identity theft, synthetic identity fraud, or social engineering attacks. Organizations benefit from investing in AI-powered detection tools to flag deepfake content and continuously train employees and customers to recognize the signs of manipulated media. Robust verification processes, particularly with transactions or communications that involve sensitive information, are critical for reducing risk and maintaining trust.
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