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CASE STUDY
How Kount Helps International Brand Winc Reduce Fraud & Chargebacks
Winc is an Australian-based brand and leading provider of business services, supplies, and technology solutions. They serve all types of organizations — from small business to to government to enterprise companies. Their vision is to actively contribute to the success of every worker, learner, and care-giver in Australia every day.
THE PROBLEM
High chargebacks and no way to stop them.
Prior to Kount, Winc didn’t have a fraud solution to protect their online B2C platform. The business experienced a surge of payment fraud, card testing, and cross-border fraud — leading to high chargeback rates.
At one point, fraudsters placed dozens of orders for laptops using stolen cards. In the months following the attack, Winc experienced a dramatic surge in chargebacks, costing them approximately $4m in sales. That’s when they knew it was time to start searching for a fraud solution.
“We started getting dozens of chargebacks and no one understood what they meant or questioned them. Management thought they had sold a large quantity of computers on our website, but in the end we wrote off nearly every single one of them as a loss.”
— Head of Asset Protection, Winc
THE SOLUTION
Quick, seamless integration. Custom fraud management.
Winc had two main criteria for a fraud solution.
- They wanted a solution that was easy to implement and integrate with their existing systems.
- They needed a solution that could stop international fraud scams without creating unnecessary friction for Australian customers.
Kount not only met those requirements, but exceeded Winc’s expectations. The fraud platform is fully integrated into Winc’s sales environment — which ensures all orders are screened for fraud and fulfilled within the same day.
Additionally, Kount allows Winc to create a fraud management strategy customized to the business’s unique situation. For example, Winc uses Kount’s multiple layers of data and device information to identify and stop fraudulent orders placed overseas. They also use this data to create custom rules that reduce friction for known good customers.
“We chose Kount over other solution providers because of the flexibility to create and change rules as needed. Plus, it was easy to implement and integrate into our SAP environment.”
— Head of Asset Protection, Winc
THE RESULTS
Minimal fraud with high order fulfillment.
Winc has experienced incredible success with Kount’s fraud management platform. Because it’s integrated directly into their sales system, the team is able to screen, process, pack, and deliver orders the next day.
Instances of fraud are rare. But when cases do pop up, Kount's technology instantly adapts to prevent similar threats in the future. And because unauthorized transactions are nearly non-existent, Winc has seen a substantial decrease in chargebacks.
As a bonus, Kount is able to ensure Winc maintains compliance with customer data and security regulations — such as PCI DSS and GDPR. Essentially, Kount allows Winc to operate their business how they want without worrying about all the risks that come with doing business online.
“We don’t have to double-check or triple-check questionable transactions. Once the transactions are approved or declined in Kount, the matter is finalized. Overall, it’s a very smooth, timely, and efficient process.”
— Head of Asset Protection, Winc
Kount is an extremely reliable partner. The support team is always there when you need assistance. They make what seems like difficult problems on our end an easy fix for them.
— Head of Asset Protection, Winc
Are you looking for a fraud provider that offers customized fraud management strategies?
Contact us to get started. We’d love to work with you.
