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KOUNT’S DATA
How data analysis works
Data is the foundation of our trust and safety strategy. We believe data is a key component to delivering confidence.
Data is collected.
Information from billions of annual interactions with thousands of global businesses is funneled into our database.
Data is saved and anonymized.
The technology gathers insights about the user such as location, propensity to spend, device in use, and more.
Data is analyzed.
Each interaction is analyzed with two different types of machine learning, consulting billions of data points stored in our global database.
Risk is calculated.
The technology determines how risky the interaction is and the level of trust.
A decision is made.
The technology analyzes established business policies to determine your acceptable risk thresholds.
Data is constantly updated.
The interaction is either approved, declined, or reviewed based on your preferences.
Technology you can trust
WHY DATA MATTERS
Benefits you can’t afford to miss
How does data impact a trust and safety strategy?
Strategy WITHOUT DATA
- Hunches and guesses
- Short-term results
- Reactive approach
- False positives and revenue loss
Strategy WITH DATA
- Intelligent, data-driven decisions
- Sustainable success
- Preemptive approach
- Maximum ROI
WHAT MAKES KOUNT SPECIAL
Added value achieves
better results
You don’t need just any data. You need the right data. Here’s what sets Kount apart from anyone else.
Decades of data
Kount was one of the first trust and safety providers to enter the market. That means we have a decade more data than anyone else. We have supported more use cases for various types of businesses located on every continent across the globe.
Exclusive partnerships
As part of the Equifax family, Kount has access to immense amounts of data — including insights from both digital and physical interactions around the world. And because the Equifax portfolio is constantly growing, new data elements are added each year.
Complete insights
We’ll help your business grow safely and confidently — no matter your industry or the challenges you face. Our data spans the entire customer journey and can be applied to any use case. Just tell us what you want to accomplish and we’ll make it happen.
Accessibility for all
Stop wasting money on generic data purchased from third-party media giants. Your own data is much more influential. Kount helps you gather and analyze what you already have, saving you money and producing better results.
Our data by the numbers
16
years in business
7
continents
250+
geographical locations
75+
industries
20,000+
brands
60B+
annual interactions
TESTIMONIALS
What our clients are saying
"The best thing about Kount is its versatility. Using counter functions, custom data fields, and a robust dataset — it's possible to customize fraud screening to your specific needs, targeting traffic that is truly high-risk."
Stuart W.
Lead E-Commerce Fraud Analyst
"Changing from a reactive approach to a preventative approach with Kount has not only helped our team be more organized but has also saved us thousands each month."
Jeff S.
Director of Finance
"Kount really won us over with the data transparency. The extra detail is really helpful for a team like ours."
Bethany Morgan
Fraud Manager
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GET STARTED TODAY
Replace hunches and guesses with data-driven decisions
Thousands of companies from all over the world trust Kount’s data for informed, accurate decisions. Will you be next? Sign up for a demo today, and see how our insights deliver confidence in every interaction.