INSIGHTS & UNDERSTANDING
Turn data into revenue
When it comes to trust and safety, the secret to success is buried in your data. It’s time to dig up those valuable insights so you can unlock greater revenue growth — and Kount can help.
INSIGHTS & UNDERSTANDING
When it comes to trust and safety, the secret to success is buried in your data. It’s time to dig up those valuable insights so you can unlock greater revenue growth — and Kount can help.
KOUNT’S DATA
Data is the foundation of our trust and safety strategy. We believe data is a key component to delivering confidence.
Information from billions of annual interactions with thousands of global businesses is funneled into our database.
The technology gathers insights about the user such as location, propensity to spend, device in use, and more.
Each interaction is analyzed with two different types of machine learning, consulting billions of data points stored in our global database.
The technology determines how risky the interaction is and the level of trust.
The technology analyzes established business policies to determine your acceptable risk thresholds.
The interaction is either approved, declined, or reviewed based on your preferences.
WHY DATA MATTERS
How does data impact a trust and safety strategy?
WHAT MAKES KOUNT SPECIAL
You don’t need just any data. You need the right data. Here’s what sets Kount apart from anyone else.
Kount was one of the first trust and safety providers to enter the market. That means we have a decade more data than anyone else. We have supported more use cases for various types of businesses located on every continent across the globe.
As part of the Equifax family, Kount has access to immense amounts of data — including insights from both digital and physical interactions around the world. And because the Equifax portfolio is constantly growing, new data elements are added each year.
We’ll help your business grow safely and confidently — no matter your industry or the challenges you face. Our data spans the entire customer journey and can be applied to any use case. Just tell us what you want to accomplish and we’ll make it happen.
Stop wasting money on generic data purchased from third-party media giants. Your own data is much more influential. Kount helps you gather and analyze what you already have, saving you money and producing better results.
years in business
continents
geographical locations
industries
brands
annual interactions
TESTIMONIALS
"Kount provides facts and data that can give you confidence on business decisions and risks for your company."
Anne P.
Sr. Sales Support Analyst
"Changing from a reactive approach to a preventative approach with Kount has not only helped our team be more organized but has also saved us thousands each month."
Jeff S.
Director of Finance
"Kount really won us over with the data transparency. The extra detail is really helpful for a team like ours."
Bethany Morgan
Fraud Manager
GET STARTED TODAY
Thousands of companies from all over the world trust Kount’s data for informed, accurate decisions. Will you be next? Sign up for a demo today, and see how our insights deliver confidence in every interaction.
