INSIGHTS & UNDERSTANDING

Turn data into revenue

When it comes to trust and safety, the secret to success is buried in your data. It’s time to dig up those valuable insights so you can unlock greater revenue growth — and Kount can help.

See how it works
Robust Data

KOUNT’S DATA

How data analysis works

Data is the foundation of our trust and safety strategy. We believe data is a key component to delivering confidence.

Kount 360 dashboard on ipad
1.

Data is collected.

Information from billions of annual interactions with thousands of global businesses is funneled into our database. 

2.

Data is saved and anonymized.

The technology gathers insights about the user such as location, propensity to spend, device in use, and more.

3.

Data is analyzed.

Each interaction is analyzed with two different types of machine learning, consulting billions of data points stored in our global database. 

4.

Risk is calculated.

The technology determines how risky the interaction is and the level of trust.

5.

A decision is made.

The technology analyzes established business policies to determine your acceptable risk thresholds. 

6.

Data is constantly updated.

The interaction is either approved, declined, or reviewed based on your preferences.

Technology you can trust

Kount Technology Partners

WHY DATA MATTERS

Benefits you can’t afford to miss 

How does data impact a trust and safety strategy?

Strategy WITHOUT DATA

  • Hunches and guesses
  • Short-term results
  • Reactive approach
  • False positives and revenue loss

Strategy WITH DATA

  • Intelligent, data-driven decisions
  • Sustainable success
  • Preemptive approach
  • Maximum ROI

WHAT MAKES KOUNT SPECIAL

Added value achieves
better results

You don’t need just any data. You need the right data. Here’s what sets Kount apart from anyone else.

Historical data

Decades of data

Kount was one of the first trust and safety providers to enter the market. That means we have a decade more data than anyone else. We have supported more use cases for various types of businesses located on every continent across the globe.

partner

Exclusive partnerships

As part of the Equifax family, Kount has access to immense amounts of data — including insights from both digital and physical interactions around the world. And because the Equifax portfolio is constantly growing, new data elements are added each year.

Relevant insights

Complete insights

We’ll help your business grow safely and confidently — no matter your industry or the challenges you face. Our data spans the entire customer journey and can be applied to any use case. Just tell us what you want to accomplish and we’ll make it happen.

Centralized reporting

Accessibility for all

Stop wasting money on generic data purchased from third-party media giants. Your own data is much more influential. Kount helps you gather and analyze what you already have, saving you money and producing better results. 

Our data by the numbers

16

years in business

7

continents

250+

geographical locations

75+

industries

15,000+

brands

56B+

annual interactions

TESTIMONIALS

What our clients are saying

"Kount provides facts and data that can give you confidence on business decisions and risks for your company."

person

Anne P.

Sr. Sales Support Analyst

"Changing from a reactive approach to a preventative approach with Kount has not only helped our team be more organized but has also saved us thousands each month."

person

Jeff S.

Director of Finance

"The best thing about Kount is its versatility. Using counter functions, custom data fields, and a robust dataset — it's possible to customize fraud screening to your specific needs, targeting traffic that is truly high-risk."

person

Stuart W.

Lead E-Commerce Fraud Analyst

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GET STARTED TODAY

Replace hunches and guesses with data-driven decisions

Thousands of companies from all over the world trust Kount’s data for informed, accurate decisions. Will you be next? Sign up for a demo today, and see how our insights deliver confidence in every interaction.