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Kount | An Equifax Company
Why Kount
Why choose Kount
Why choose Kount

Learn about our unique approach to trust and safety.

What makes us differentchevron_right

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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User dashboard

Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Business policies

Fully customizable policies for trust and safety decisions

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Automation

Reduction of time-consuming, error-prone processes

Features
Innovative features
Innovative features

Find out how our industry-leading features can benefit your business.

Explore Kount featureschevron_right

Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

Compliance
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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

Industries
Solutions for all industries
Solutions for all industries

Learn how Kount solves the challenges specific to your industry.

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Direct sales

Stop promotion abuse and affiliate account fraud

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Automotive rentals

Deploy safeguards at every step of the rental process

Resources
Kount Resources
Kount Resources

Check out our educational resources and learn more about Kount.

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Education
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Blog

Educational articles and guides

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Case studies

Client testimonials and success stories

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Videos, reports, guides, and news

Resources to safely grow your business

User Resources
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Support

Technical product support

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Developer tools

FAQs, updates, and resources

Meet the Team
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Live events

Trade shows and industry events

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About Kount

Who we are and why we do what we do

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Careers

Join the team

Partners
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Partner program

Opportunities to partner with Kount

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Why Kount
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Request a demo

UNDERSTAND YOUR CONSUMERS

Complete confidence for digital identity

Understand who is interacting with your brand so you can build a better, safer experience to grow revenue.

See how it works
Digital identity protection

WHAT’S INCLUDED

Everything you need.
All in one place.

Kount offers a complete trust and safety strategy for identity. Gain greater insights about your consumers to increase revenue without increasing risk. 

Expand service offerings

Consumer insights

Knowing more about your customers allows you to better serve them and identify new revenue opportunities.

Learn more about consumer insights
Approve more good signups

New account opening

Preventing suspicious account openings helps you avoid unnecessary risks — such as revenue loss, wasted marketing spend, and penalties for failed compliance. 

Learn more about account opening
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Account protection

Protecting customer accounts establishes trust and confidence with loyal customers while providing seamless experiences.

Learn more about account protection
Account protection

Pick the protections you need the most and we’ll put together a strategy that’s just right for your business. Schedule a call with our team today to learn more.

Let’s talk

WHY KOUNT FOR IDENTITY

Added value achieves
better results

Why should you use Kount for identity solutions? Here’s what sets us apart from any other strategy. 

Advanced fraud detection technology

Advanced technology

Kount’s technology evaluates billions of data points to determine if an individual interacting with your business is good, bad, or questionable — all within milliseconds. You get the most accurate assessments without any interruptions to business operations.

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Complete strategy

New account fraud. Account takeover schemes. Bot attacks. No matter the threat, Kount can solve them all. We minimize the risks of doing business with new customers and protect the relationships you have with returning ones.

Educated business policy decisions

Proven expertise

As part of Equifax, Kount has an immense amount of data spanning over decades — which means more confidence in establishing an individual’s identity. In turn, better fraud prevention, better knowledge of your customers, and better marketing spend. 

TESTIMONIALS

What our clients are saying

"Kount provides facts and data that can give you confidence on business decisions and risks for your company."

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Anne P.

Sr. Sales Support Analyst

"The amount of data that is available is second to none and incredibly helpful in determining exactly who we are dealing with."

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Glenn E.

Customer Service Supervisor

Schedule a demo

GET STARTED TODAY

Develop a growth strategy with identity solutions   

Thousands of companies from all over the world use Kount for identity trust and safety. Will you be next? Sign up for a demo today, and see what it’s like to have confidence in every interaction. 


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Kount | An Equifax Company

Kount is trust and safety technology.

We deliver confidence in every interaction.

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©2023, Equifax Inc., All rights reserved. Equifax and the Equifax marks used herin are trademarks of Equifax Inc. Kount is a trademark of Equifax Inc. Other product and company names mentioned herin are the property of their respective owners.

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