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Kount | An Equifax Company
Why Kount
Why choose Kount
Why choose Kount

Learn about our unique approach to trust and safety.

What makes us differentchevron_right

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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User dashboard

Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Business policies

Fully customizable policies for trust and safety decisions

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Automation

Reduction of time-consuming, error-prone processes

Features
Innovative features
Innovative features

Find out how our industry-leading features can benefit your business.

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Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

Compliance
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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

Industries
Solutions for all industries
Solutions for all industries

Learn how Kount solves the challenges specific to your industry.

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Direct sales

Stop promotion abuse and affiliate account fraud

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Automotive rentals

Deploy safeguards at every step of the rental process

Resources
Kount Resources
Kount Resources

Check out our educational resources and learn more about Kount.

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Education
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Blog

Educational articles and guides

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Case studies

Client testimonials and success stories

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Videos, reports, guides, and news

Resources to safely grow your business

User Resources
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Support

Technical product support

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Developer tools

FAQs, updates, and resources

Meet the Team
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Live events

Trade shows and industry events

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About Kount

Who we are and why we do what we do

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Careers

Join the team

Partners
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Partner program

Opportunities to partner with Kount

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Why Kount
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The only way to grow confidently

Are you looking for an industry leader to protect your growing business with the most efficient yet accurate strategy? You’ve found it. Learn more about why Kount is right for you. 

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THE PROBLEM

The challenges of growing a business

Doing business in today's digital world is difficult. There are always risks. And managing those risks is a challenge.

Shifting security threats

Shifting Threats

Risk evolves. New threats emerge every day. What worked yesterday might not be effective tomorrow.

Prevent affiliate account fraud

Confusing Processes

A lot of time and effort goes into manual tasks. Yet there is no clear way to tell what is and isn't working.

Financial loss

Financial Loss

Margins are tight. You can't afford to lose money — yet revenue slips away with every new threat you face.

what makes Kount different

THE SOLUTION

Introducing trust and safety technology

We believe the solution to evolving threats, labor-intensive processes, and costly risks is trust and safety technology.

We use data-driven decisions, advanced machine learning, and decades of experience to overcome the challenges that commonly plague today's growing businesses. The result is greater confidence in every interaction.

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OUR SECRET SAUCE

What makes Kount different

There are three things that define Kount. And we believe Kount is the only company that has this unique combination of strengths.

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Complete threat protection strategy

1. Complete Strategy

You need protection against any threat that could come your way. And we have everything you could possibly need — all in one easy-to-use platform.

  • Pick the solutions that are relevant to your business
  • Adjust processes as your business grows and needs change
  • Simplify budgeting with just one expense
  • Monitor outcomes with greater accuracy and transparency
  • Reduce operational costs and boost your bottom line
Learn more
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fraud detection, chargeback protection, consumer insights, identity verification

2. Unmatched Expertise

We've spent decades learning the industry, testing strategies, gathering data, and analyzing trends. We know what it takes to succeed.

  • Base decisions on data accumulated over two decades
  • Benefit from experience with thousands of global clients
  • Receive advice on strategy and policy management
  • Consult with our on-demand support team
Learn more
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Flexible threat protection technology

3. Flexible Technology

You decide how much or how little is automated. Then the machine learning goes to work, replacing repetitive, error-prone processes with accurate efficiency.

  • Retain full control over what the technology manages
  • Increase decision accuracy with multiple machine learning types
  • Adjust policies in real-time with immediate results
  • Choose from multiple integration options
  • Onboard solutions in as little as 24 hours
Learn more

COMPETITION

The alternatives

If you don't use Kount, what are the alternatives?

Incomplete strategy

Incomplete Strategy

You create multiple layers of protection for your business, but each layer involves a different service provider. So data and processes are fragmented across multiple platforms that aren't compatible with each other. Results are poor, and costs are high.

Insufficient expertise

Insufficient Expertise

Data has to accumulate over several months before it is useful. Once the technology finally kicks in, decisions aren't accurate. Because only one type of machine learning is used. And new data networks are more than a decade behind on insights.

Inflexible technology

Inflexible Technology

You either pick a set-it-and-forget-it strategy or a highly manual process. Once your decision has been made, you can't change your mind. If you want to try something different, you'll need a different service provider.

WHAT'S INCLUDED

Unique features of Kount

Kount's trust and safety technology is built with unique features you won't find anywhere else. 


kount icon protection

Complete strategy

Improved data analysis

Robust data

Fraud detection, chargeback protection, consumer insights, identity verification

User dashboard

Fraud prevention for online learning

Machine learning

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Business policies

Automated Efficiency

Flexible Automation

What We Offer

  • Transparent pricing
  • No hidden fees
  • Unlimited user accounts
  • Multiple payment options
  • Flexible invoice scheduling

PRICING

How much Kount costs

How much does trust and safety cost? Kount offers a la carte pricing so you only pay for the services you need —  and nothing you don't. That means your cost depends on the solutions you use. 

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TESTIMONIALS

What our clients are saying

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Matt Hulett

"When we began to see that our internal fraud detection rules were not sophisticated enough to keep pace with sophisticated criminal and fraudulent activity, we turned to Kount. With Kount's pre-built integrations, we were able to quickly get up and running — Kount's implementation team helped us configure, test, and validate our environment in a matter of days. With Kount reporting and data interfaces, we are able to easily monitor the effectiveness of the technology. Immediately, we saw the fraud stop. To say that Kount has saved us from considerable loss due to fraud would be an understatement."

 

Matt Hulett
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EXPLORE KOUNT

Want to learn more?

Schedule a conversation with our team to find out how to grow your business with more confidence.


Certified & secure technology

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Certified secure fraud prevention technology

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Kount | An Equifax Company

Kount is trust and safety technology.

We deliver confidence in every interaction.

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©2023, Equifax Inc., All rights reserved. Equifax and the Equifax marks used herin are trademarks of Equifax Inc. Kount is a trademark of Equifax Inc. Other product and company names mentioned herin are the property of their respective owners.

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