EFFICIENCY & ACCURACY

Digital trust and safety using machine learning

Kount technology is truly unique. Find out how our machine learning is different from anything else on the market today — and how we use it to produce the best results possible.

See how it works
Machine learning for fraud prevention

KOUNT'S MACHINE LEARNING

How machine learning works

Machine learning is the science of programming computers to access, analyze, and learn from data. Kount uses machine learning to make accurate decisions with the greatest efficiency possible.

Machine learning layers
1.

An interaction is detected.

A user begins to interact with your brand — anything from accessing an account, requesting a loan, or buying a product from an online store.

2.

Data is collected.

The technology gathers insights about the user such as location, propensity to spend, device in use, and more.

3.

Data is analyzed.

Each interaction is analyzed with two different types of machine learning, consulting billions of data points stored in our global database.

4.

Safety is calculated.

The technology determines how risky the interaction is and the level of trust.

5.

Policies are consulted.

The technology analyzes established business policies to determine your acceptable risk thresholds.

6.

A decision is made.

The interaction is either approved, declined, or reviewed based on your preferences.

7.

The database is updated.

Event outcomes are recorded so the technology learns from each interaction and decision accuracy consistently improves over time.

What makes Kount different

Other service providers boast of machine learning, but they only incorporate the most basic capabilities — supervised machine learning. Kount is different. We've found a way to complete the difficult process of anonymizing data to also offer unsupervised machine learning.

Supervised machine learning

Supervised Machine Learning

Supervised machine learning looks at a user's past actions. A history of bad behavior — such as filing chargebacks, requesting refunds, or defaulting on loans — can erode trust.

Unsupervised machine learning

Unsupervised Machine Learning

Unsupervised machine learning looks at the user's current attributes. Understanding characteristics like types of devices or number of email addresses can help gauge potential risk.

WHY MACHINE LEARNING MATTERS

Unique features deliver
needed benefits

What could machine learning do for your business?

Historical data

Efficiency

Reduces labor-intensive, time-consuming manual processes.

Accurate machine learning

Accuracy

Makes accurate decisions without the risk of human error.

machine learning availabliity

Availability

Offers never-ending protection — even when employees are out of office.

machine learning objectivity

Objectivity

Acts on facts, not subjective biases, assumptions, or opinions.

machine learning perceptibility

Perceptibility

Detects patterns and trends unidentified by the human eye.

Customizable data

Consistency

Learns from every interaction so outcomes are always improving.

machine learning reactivity

Reactivity

Analyzes data in real time and reacts with instantaneous decisions.

machine learning adaptability

Adaptability

Applies to any industry and accommodates customization requests.

WHAT MAKES KOUNT SPECIAL

Added value achieves better results

Not all machine learning is the same. Here's what sets Kount apart from any other technology.

machine learning dashboard on mobile device
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Multiple types

Kount is the only service provider on the market today to use two forms of machine learning fraud detection—supervised and unsupervised. Because the more advanced the technology, the better your results.

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Reliable uptime

We pride ourselves on having the most dependable technology in the industry. With Kount, you don't have to worry about the technology crashing at a pivotal moment. We're available and reliable.

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Extensive data

The quality of data that feeds our machine learning is unmatched. We have a decade-longer history, farther global reach, and billions more interactinos than any other strategy.

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Transparent Decisions

We give a clear explanation for why and how decisions are made. This gives your team complete transparency and better insights for future policy adjustments.

Our technology by the numbers

16

years in business

60B+

annual interations

250 millisecond

response time

30+

patents granted

99.99%

average uptime

TESTIMONIALS

What our clients are saying

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Thousands of companies from all over the world use Kount's advanced technology for trust and safety. Will you be next? Sign up for a demo today, and see what it's like to have confidence in every interaction.


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