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Kount | An Equifax Company
Why Kount
Why choose Kount
Why choose Kount

Learn about our unique approach to trust and safety.

What makes us differentchevron_right

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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User dashboard

Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Business policies

Fully customizable policies for trust and safety decisions

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Automation

Reduction of time-consuming, error-prone processes

Features
Innovative features
Innovative features

Find out how our industry-leading features can benefit your business.

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Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

Compliance
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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

Industries
Solutions for all industries
Solutions for all industries

Learn how Kount solves the challenges specific to your industry.

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Direct sales

Stop promotion abuse and affiliate account fraud

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Automotive rentals

Deploy safeguards at every step of the rental process

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Kount Resources
Kount Resources

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Education
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Blog

Educational articles and guides

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Case studies

Client testimonials and success stories

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Videos, reports, guides, and news

Resources to safely grow your business

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Technical product support

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About Kount

Who we are and why we do what we do

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NEW ACCOUNT CREATION

Technology built for
new account fraud prevention

New accounts can lead to valuable customer relationships — as long as they are created by legitimate customers. Fraudsters and opportunistic customers often open fake accounts that expose your business to unnecessary risks and fraud schemes. That’s why we make sure you let the good customers in and keep the bad ones away.

See how it works
new account fraud protection

NEW ACCOUNTS PROTECTED BY KOUNT

How new accounts are opened with confidence

When a new user signs up for an account with you, we help verify the user’s identity. So you only let legitimate, good users into your ecosystem — with the least amount of friction and greatest accuracy possible.

New account creation approval
1.

The user’s email risk and usage trends are evaluated. 

The technology analyzes the age of an email, how often it has been used, and what it has been used for to identify any red flags or risks.

2.

The user’s identity is verified. 

The user’s identity attributes — such as name, address, and device ID — are compared to global network data to determine if the user is legitimate.

3.

 A trust score is calculated. 

The data analysis reveals how risky a user’s identity is and the level of trust.

4.

 Policies are consulted.

The technology verifies that the user is following the policies you set around account creation.

5.

A decision is made. 

Within milliseconds, the technology gathers enough evidence to automatically approve or decline the user based on the policies you have in place.

Unique features deliver needed benefits

Kount technology provides the capabilities you need to elevate your new account fraud prevention strategy.

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Passwordless Authentication

Verify identities with more secure features like biometrics or trusted devices so that users can log into accounts without a password.

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Synthetic Identities

Block harmful, impossible-to-trace synthetic identities — accounts created with a real social security number or date of birth and fake information.

Protect sensitive information

Identity Verification 

Technology analyzes personal information provided — such as name, address, email — to confirm the identity of individuals interacting with your brand.

WHY NEW ACCOUNT PROTECTION MATTERS

Benefits you can’t afford to miss

Do you really need to worry about the trust level of new accounts? Here's what's at stake if you do — and if you don't.

WITHOUT protection

  • Miss out on revenue
  • Waste marketing spend 
  • Expose business to financial loss
  • Lose customer loyalty and trust
  • Pay penalties for failed compliance

WITH protection

  • Increase revenue from good customers
  • Improve customer retention
  • Prevent unnecessary risks 
  • Maintain a positive brand image
  • Ensure compliance with business regulations

WHAT MAKES KOUNT SPECIAL

Added value achieves better results

Kount has the most advanced technology in the industry. And it’s constantly evolving. That means already impressive capabilities are always expanding — consistently increasing accuracy and efficiency.

Expand service offerings

Global data network

Kount has decades worth of data — and the most robust data network you can find. As part of the Equifax family, Kount has access to global insights from both digital and physical interactions. And the better your data, the better your decisions will be.

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Advanced screening 

Kount technology can screen out fraudulent accounts, even ones created with synthetic identities — user personas made up of real and fake information. By blocking this type of fraud, Kount helps you avoid major revenue loss and damage to your brand reputation.

Complete identity verification

Complete identity verification 

Our technology analyzes billions of data elements to build complete customer personas and produce the most accurate risk assessments. You don’t have to worry about blocking potentially good customers to keep the bad ones out.

TESTIMONIALS

What our clients are saying

"Kount allows us to continue to serve the customer to the best of our ability without having to slow things down, without having to say no to the customer."

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Chad Funk

Fraud Specialist

"We had new account creation and referral fraud happening all over the place. We wanted to take advantage of machine learning to better automate the good events, the good sign ups, the good redemptions."

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Bethany M.

Fraud Manager

Schedule a demo

GET STARTED TODAY

Implement new account fraud prevention

Thousands of companies from all over the world use Kount’s trust and safety technology to protect the process of creating new accounts. Will you be next? Sign up for a demo today, and see what it’s like to have confidence in every interaction.


 

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Kount | An Equifax Company

Kount is trust and safety technology.

We deliver confidence in every interaction.

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©2023, Equifax Inc., All rights reserved. Equifax and the Equifax marks used herin are trademarks of Equifax Inc. Kount is a trademark of Equifax Inc. Other product and company names mentioned herin are the property of their respective owners.

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