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COMPLETE PROTECTION
Ecommerce fraud prevention that is easy, effective, and accurate
Finally, a solution built just for ecommerce merchants that will stop fraudsters without turning away legitimate customers. Equip your online store with the power to detect and prevent multiple types of fraud in real time.
HOW IT WORKS
How ecommerce fraud is prevented with Kount
What process does Kount use to detect and prevent fraud for online merchants?
An ecommerce transaction is initiated.
A customer visits your online store, adds one or more items to their cart, and attempts to make a purchase.
Data is collected.
Kount collects various data points like the customer’s email address, billing address, shipping address, IP address, device ID, and more.
Risk is calculated.
The customer data is analyzed by Kount’s machine learning. The technology looks at both the shopper’s past actions and current attributes for red flags to help determine the transaction’s level of risk.
Policies are applied.
The technology consults the policies you’ve set to determine how the transaction should be handled.
A decision is made.
Kount will make a decision based on the level of risk, available data, and your pre-set policies. If you’d like the chance to personally check suspicious orders, the transaction may be flagged for review. Otherwise, it will either be approved or declined.
Your ecommerce business grows confidently and efficiently.
Kount accurately blocks fraudulent transactions. That means you can reduce risk without hurting the relationships you have with good customers. And because automation can replace the need to manually review transactions, you can grow your business with unmatched efficiency.
Serving thousands of online businesses just like yours
USE CASES
Full ecommerce fraud protection.
No matter the risk.
Our fraud prevention solution is specifically designed to block the unique threats targeting ecommerce businesses. Whether you need to solve one of the online fraud challenges or overcome them all, Kount can help.
Want to use the technology in a unique way? Have specific use cases we haven’t outlined? Let us know. We can customize our solutions to fit your business’s individual needs.
QUICK & EASY ONBOARDING
Fraud prevention integrations with the biggest ecommerce platforms
Kount has direct integrations with the industry’s biggest ecommerce platforms. Whether you want a Shopify fraud prevention app, Woo Commerce extension, or something in between, Kount can help.
Get up and running with just a click of a button. All the development work has already been done. No integration required!
STEP 1
Select Kount as your ecomerce fraud detection solution.
STEP 2
Activate the connection between Kount & your ecommerce platform.
STEP 3
Start protecting your business. You can be up and running in a matter of hours.
Not using one of our integrated ecommerce platforms? That’s fine! Kount’s flexible technology is designed to work with your existing processes, resources, and abilities — whatever those may be. Schedule a call with our team today to discuss the best integration strategy for your business.
WHAT MAKES KOUNT SPECIAL
Unique fraud prevention benefits you won’t find anywhere else
We don’t think Kount is better than other service providers — we believe we are different. And there are three things that set us apart from any other fraud prevention company out there.
- Flexible technology
- Complete strategy
- Unmatched expertise
Flexible online fraud prevention features
Kount’s technology — and the data it’s built on — is truly unique. We provide you the very best capabilities and features to make sure you get outstanding results with the greatest efficiency possible.
ROBUST DATA
Access the industry’s most robust database. Kount started collecting data several years before any other service provider. As a bonus, now that we are part of the Equifax family, we have access to consumer insights that date back to 1899. We’ve served thousands of global clients with billions of annual interactions, giving us an unmatched ability to make educated, accurate, data-driven decisions.
ADVANCED MACHINE LEARNING
Trust real-time automation driven by advanced machine learning in fraud detection. Kount is one of the few service providers on the market today to use two forms of machine learning fraud detection — supervised and unsupervised. Because we offer more innovative technology, you will benefit from better results: enhanced fraud prevention, reduced customer friction, and increased employee efficiency.
FLEXIBILITY & CUSTOMISATION
Enjoy a solution that perfectly fits your needs. Choose an integration option that works with your existing processes, resources, and abilities. Then create a customised automation strategy that perfectly aligns with the way you work — high-touch, set-it-and-forget-it, or somewhere in between. And because our technology is flexible, we can keep pace as your business grows.
Complete strategy
Ecommerce threats are constantly emerging and evolving. That’s why Kount offers a complete strategy for fraud management. We make sure you are always one step ahead of fraudsters and opportunistic customers.
ACCOUNT CREATION & TAKEOVER
Detect takeover and manipulation threats with account protection. Block fake signups with new account fraud prevention. And use loyalty program fraud prevention to stop customers from abusing promotions.
FRAUDULENT TRANSACTIONS
Block unauthorized transactions that damage your reputation, increase costs, and cause extra work for your employees. Protect against any fraud threat, including card testing attacks, resell attempts, and personal gain.
INVALID CHARGEBACKS
Manage chargeback fraud along with criminal fraud. Use friendly fraud prevention techniques and dispute management software to reduce the risk of invalid chargebacks. Chargeback solutions can even challenge false fraud claims and help you recover lost revenue.
NEW & EMERGING ECOMMERCE THREATS
Confront emerging trends proactively like refund fraud and elder financial exploitation. Use data to detect and prevent fraudsters from taking advantage of vulnerable consumers, policy loopholes, or fraud-as-a-service opportunities.
Unmatched expertise
Members of our team have decades of experience. We know what it takes to succeed, and we are ready to share our valuable insights so you can have an intelligent, strategic, data-driven solution for payment fraud prevention.
REPUTATION & RELATIONSHIPS
Leverage our industry relationships. Kount has direct partnerships with Visa®, Mastercard®, and dozens of leading financial institutions. We will make sure you are aware of relevant industry expectations and help you proactively prepare to benefit from updates.
ANSWERS & ADVICE
Schedule consultations with our experts. Any time you have questions or want advice, we are just a phone call away. The Kount team can advise on everything from lowering fraud ratios and getting out of chargeback monitoring programs to setting policies and auditing business practices.
MANAGED SERVICES
Take efficiency and accuracy to the next level by outsourcing tasks. The Kount team can help manage some or all of your fraud management responsibilities. Whether it’s analysing outcomes, researching trends, or adjusting policies, our experts are ready to help.
RESULTS YOU DESERVE
What you can expect from Kount
Our clients experience significant improvements in multiple metrics. We don’t solve just part of the problem — we offer a complete solution.
- Increase approval rates.
- Boost revenue and conversion rates.
- Improve customer satisfaction.
- Enhance efficiency and employee morale.
- Increase decision accuracy.
- Protect business reputation and longevity.
- Lower false positives.
- Block fraud and chargebacks.
- Reduce friction.
- Reduce manual processes.
- Eliminate hunches and guesses.
- Avoid penalties and fines.
AWARD-WINNING
Proven-effective fraud prevention
Our technology has won countless awards and recognitions. We are regularly named the industry’s best solution provider by independent analysts. And our satisfied customers are eager to share their praises.
GROWING WITH KOUNT
More than just fraud prevention software
Yes, Kount is really good at detecting and stopping fraudulent activities. But we are also capable of so much more. Learn more about our additional features and solutions.
CASE STUDY
Real-life example of Kount’s fraud protection
For decades, GNC’s purpose has been to help people around the world live well. And in order to meet that goal, GNC needs the right partners in place to make sure the business is successful. And Kount is one of those vital partners. Kount offers a complete solution to detect and prevent fraud, delivering confidence at every point along the customer journey.
TESTIMONIALS
What our clients are saying
"The best thing about Kount is its versatility. Using counter functions, custom data fields, and a robust dataset — it's possible to customize fraud screening to your specific needs, targeting traffic that is truly high-risk."
Stuart W.
Lead E-Commerce Fraud Analyst
"If every business had Kount, fraudulent ecommerce wouldn’t be nearly as lucrative to criminals. The product works, and working with Kount’s customer support has been one of the best professional experiences I’ve had."
Mark Van Vliet
VP of Strategic Initiatives
"Implementing the Kount fraud solution was very simple. And achieving these great results in such a short time has exceeded our expectations."
Michael McClane
COO
GET STARTED
Put a stop to ecommerce fraud
Fraud and chargebacks have challenged your business for long enough. Sign up for a demo of Kount and see how easy it can be to protect your business.
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ACCEPT & PROTECT
Protection for every payment type
Want to offer a variety of payment options to your customers but worried about adding more risk? Don't be. Kount can provide protection for all types of payment methods.
BANK TRANSFERS
Send and receive digital bank payments more securely. Use identity verification tools to make sure money is sent to and from the right customers.
DIGITAL WALLETS
Keep digital wallets managed by you safe from fraudsters. Then protect your business from unauthorized purchases made with a stolen digital wallet.
MOBILE APPS
Give your customers more options. Accept payments from mobile apps like Paypal, Venmo, and Zelle without adding more risk or increasing friction.
EGIFT CARDS
Offer secure digital gift cards to your customers. And no longer worry about fraudsters hacking card numbers or committing gift card fraud.
QUESTIONS & ANSWERS
Learn more about payment fraud detection at Kount
Want to know more about Kount’s ecommerce fraud prevention? Check out our most commonly asked questions below for better insights about the threats you face and our approach to solving them.
FAQs
What is Kount’s story? How did you get started?
Kount started out as an in-house solution. Our leaders developed digital identity verification and fraud protection software to solve the challenges they were experiencing firsthand. The goal was to create an easy, all-in-one solution that anyone could use.
Over time, the technology’s capabilities have grown. Kount now offers a complete trust and safety solution that spans the entire customer journey — from identity analytics to chargeback protection and everything in between. We strive to give our clients complete confidence in every interaction, and we make sure our software delivers.
As new fraud threats emerge, we consistently update our technology and improve upon our approach to solving the ever-evolving challenges in today's digital world.
FAQs
What are the biggest fraud threats for ecommerce merchants?
Fraud tactics are always evolving. But these are a few of the biggest threats that seem to be ongoing issues for most ecommerce businesses.
Unauthorized transactions
Fraudsters will use stolen credit cards or account information to make unauthorized transactions. These purchases are usually for personal gain or resale potential. And most of the time, a fraudulent charge is followed by a chargeback. If the issue gets out of hand, you could face more severe consequences — like brand damage or enrollment in a monitoring program.
Card testing fraud
Card testing is a specific type of unauthorized transaction. These purchases — which test the validity of stolen payment information — are usually for small amounts. But the damage can quickly add up. For example, say a fraudster tests 500 cards within a day. Not only do you pay a small fee to authorize each payment, you also pay chargebacks for any disputes made by the cardholder.
Account opening fraud
Opportunistic customers will open fake accounts to commit loyalty or discount fraud. They’ll take advantage of promotions designed to attract new, legitimate customers. What this means is that you give these promotions to people who won’t boost your bottom line. And as a result, you don’t get a return on your investment.
Account takeover
Online accounts usually contain tons of valuable assets like payment information and loyalty points. Fraudsters will attempt to hack into accounts to steal from the account holder. The result can be devastating. You may lose customers forever. And recovering from a major attack can be costly. You pay for any fees and disputes, security updates, and labor to restore accounts.
Refund fraud
There are several ways that opportunistic customers may try to exploit your refund policy. For example, they might try to get refunds without returning the merchandise. Or they may return counterfeit or used goods. And sometimes they may hire a professional refunding service to get refunds on their behalf. No matter how it happens, refund fraud costs you goods and revenue.
FAQs
What kind of guarantees does Kount offer?
If you are in the market for a trust and safety solution — especially one that includes chargeback software — you are probably wondering what kind of performance guarantees are available.
Some service providers offer a chargeback guarantee or chargeback insurance. And those guarantees typically involve undisclosed limitations and exceptions — which can cause inaccurate expectations and disappointment.
But at Kount, we value transparency. We are always open and honest with our clients.
Our guarantee is this: Kount will relentlessly pursue excellence on your behalf. We will work tirelessly to ensure you achieve the very best results with the least amount of effort, the lowest costs, and the highest ROI.
Schedule a call with our team to learn more about our guarantees. And find out what it’s like to have a dispute management system with the very best chargeback prevention results possible — not expensive, “good enough” outcomes cloaked by false promises.