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Kount | An Equifax Company
Why Kount
Why choose Kount
Why choose Kount

Learn about our unique approach to trust and safety.

What makes us differentchevron_right

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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User dashboard

Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Business policies

Fully customizable policies for trust and safety decisions

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Automation

Reduction of time-consuming, error-prone processes

Features
Innovative features
Innovative features

Find out how our industry-leading features can benefit your business.

Explore Kount featureschevron_right

Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

Compliance
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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

Industries
Solutions for all industries
Solutions for all industries

Learn how Kount solves the challenges specific to your industry.

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Direct sales

Stop promotion abuse and affiliate account fraud

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Automotive rentals

Deploy safeguards at every step of the rental process

Resources
Kount Resources
Kount Resources

Check out our educational resources and learn more about Kount.

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Education
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Blog

Educational articles and guides

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Case studies

Client testimonials and success stories

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Videos, reports, guides, and news

Resources to safely grow your business

User Resources
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Support

Technical product support

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Developer tools

FAQs, updates, and resources

Meet the Team
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Live events

Trade shows and industry events

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About Kount

Who we are and why we do what we do

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Careers

Join the team

Partners
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Partner program

Opportunities to partner with Kount

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Request a demo

GROW CONFIDENTLY

Market to the right customers with consumer insights

Wondering how to get the right customers in the door? But still manage the risks? Look no further. Kount gives you actionable insights into consumer behavior — risk levels, purchasing decisions, propensity to spend — so you can increase your bottom line while protecting your business.

See how it works
Consumer insights

CONSUMER INSIGHTS FROM KOUNT

How to use consumer insights to grow your business

Kount offers a complete trust and safety strategy for identity. Gain greater insights about your consumers to increase revenue without increasing risk. 

Protect sensitive information

Greater fraud prevention

The data collected from individuals interacting with your business can be compared against data within the Kount network to identify suspicious personas and activity. You can more accurately choose who you want to do business with and avoid unnecessary risks.

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Improved customer experiences

As your customers interact with your business, you gain valuable insights such as propensity to spend, average order value, and more. This enables you to deliver more personalized experiences for your customers throughout the customer journey.

Customizable data

Better long-term growth

Using insights, you can target marketing campaigns and social media ads toward the right customers and prospects, bringing in new and valuable business — and ultimately more sustainable, long-term growth.

WHY CONSUMER INSIGHTS MATTERS

Benefits you can’t afford to miss 

Poor leads and expensive chargeback costs ruin chances of growing your business. With consumer insights, you’ll have a deeper understanding of who is interacting with your brand.

WITHOUT consumer insights

  • Less effective customer service
  • Lack of customer insights
  • Waste marketing spend
  • Sell to customers only once
  • Miss revenue opportunities
  • Add unnecessary friction
  • Stay stuck in old ways
  • Lose to competitors

WITH consumer insights

  • Better consumer sentiment
  • More accurate market research
  • Targeted marketing campaigns
  • Maximize customer lifetime value
  • Cross-sell and up-sell more often
  • Improve the customer experience
  • Grow products and services 
  • Compete with bigger businesses

WHAT MAKES KOUNT SPECIAL

Added value achieves
better results

Why choose Kount for consumer insights? Here’s what sets us apart.

Historical data

Real-time data analytics

You can pay for data from a third party, but gathering the information takes time. With Kount, you collect data in real time so you can monitor the most current trends and insights.
 

Relevant insights

Unique proprietary data

Through our unique partnership with Equifax, Kount has information that other data companies don’t have access to. Greater insights result in better, more accurate decisions.

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Robust analysis

Third-party data is less accurate than the data you already have. Kount helps find value in your diverse range of data, making it easy to decipher what insights mean for your business.

TESTIMONIALS

What our clients are saying

"Kount is very useful. I definitely recommend that companies use Kount in order to help their bottom line."

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Tyler C.

Customer Service Specialist

"Kount provides facts and data that can give you confidence on business decisions and risks for your company."

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Anne P.

Sr. Sales Support Analyst

"I like how much information is provided for each transaction. Seriously impressed by how powerful Kount is!"

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Steve J.

Small Business Owner

Schedule a demo

GET STARTED TODAY

Grow your business with consumer insights

Companies from all over the world use Kount’s trust and safety technology to grow their business. Will you be next? Sign up for a demo today, and see what it’s like to have confidence in every interaction.


*Kount collects and aggregates consumer data in full compliance with data privacy laws and regulations. Data is not sold to third parties or used for any other purpose outside of the stated product use case.

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Kount | An Equifax Company

Kount is trust and safety technology.

We deliver confidence in every interaction.

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©2023, Equifax Inc., All rights reserved. Equifax and the Equifax marks used herin are trademarks of Equifax Inc. Kount is a trademark of Equifax Inc. Other product and company names mentioned herin are the property of their respective owners.

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