Delivering confidence
in every interaction

Kount’s earliest innovations began in 1999. Dr. Timothy Barber developed and patented multi-layer device fingerprinting and proxy piercing to detect fraud on a retail platform. Originally, Kount was intended to be a payment gateway for that platform. And fraud control was part of the solution. 

However, after multiple interactions with public companies that struggled to keep chargeback rates down, the team realized fraud control was a bigger part of the picture than they thought — and the core fraud technologies developed by Dr. Barber were the foundation of the solution that the market actually needed.

In 2006, the idea for Kount was created during a sushi lunch between Dr. Barber and former Kount CEO Brad Wiskirchen. Just like in the movies, the idea was literally drawn up on a napkin. After more than a decade of exponential growth and innovation, Kount was acquired by Equifax in 2021. 

Today, Kount is trust and safety technology. We use data-driven decisions, advanced machine learning, and decades of experience to overcome the challenges that commonly plague today’s growing businesses.