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Kount | An Equifax Company
Why Kount
Why choose Kount
Why choose Kount

Learn about our unique approach to trust and safety.

What makes us differentchevron_right

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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User dashboard

Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Business policies

Fully customizable policies for trust and safety decisions

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Automation

Reduction of time-consuming, error-prone processes

Features
Innovative features
Innovative features

Find out how our industry-leading features can benefit your business.

Explore Kount featureschevron_right

Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

Compliance
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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

Industries
Solutions for all industries
Solutions for all industries

Learn how Kount solves the challenges specific to your industry.

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Direct sales

Stop promotion abuse and affiliate account fraud

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Automotive rentals

Deploy safeguards at every step of the rental process

Resources
Kount Resources
Kount Resources

Check out our educational resources and learn more about Kount.

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Education
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Blog

Educational articles and guides

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Case studies

Client testimonials and success stories

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Videos, reports, guides, and news

Resources to safely grow your business

User Resources
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Support

Technical product support

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Developer tools

FAQs, updates, and resources

Meet the Team
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Live events

Trade shows and industry events

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About Kount

Who we are and why we do what we do

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Careers

Join the team

Partners
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Partner program

Opportunities to partner with Kount

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Pricing
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Why Kount
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Pricing
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NEWS AND PRESS

We're making headlines

Kount's technology and the expert team behind it are making a significant impact on the industry. Our accomplishments have gained widespread recognition and accolades. Read what others have to say about us.

Kount News
Q1 '23 - Time to Go Back to Basics
Apr 10, 2023

In this PYMNTS.com highlight, Brad Wiskirchen, SVP and GM of Kount, gives his insights into what businesses should focus on for 2023.

Learn more
Visa Chargeback Guidelines Will Be a Game Changer
Mar 15, 2023

Visa is updating its requirements around reporting fraud, looking to reduce friendly fraud chargebacks and helping merchants retain more of their revenue.

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Kount positioned as 2022 Technology Leader
Mar 07, 2023

Quadrant Knowledge Solutions announced that it named Kount, an Equifax Company, the 2022 technology leader in the SPARK Matrix for eCommerce Fraud Prevention.

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Kount, an Equifax Company, Announces New Platform
Mar 02, 2023

Cloud-based Kount 360 Platform Offers Businesses a Full Suite of Identity, Payment and Compliance Solutions on a Single User Interface

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Three Things Merchants Can Do to Fight Fraud in 2023
Feb 17, 2023

Combining data, technology and strategy is the best way to combat fraud and support revenue, Wendi Lete, chief customer experience officer at Kount, writes in…

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Go Beyond Fraud Prevention with Identity
Jan 04, 2023

When companies use identity data effectively, they deliver a personalized, frictionless journey - offering products to the right customers at the right time.

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Trusted ID Networks Offer Best Defense Against Fraud
Dec 28, 2022

Brad Wiskirchen, SVP and GM of Kount, talks with PYMNTS about the best line of defense against the ever evolving problem of fraud.

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eCommerce Success Threatened by Big Tech Data Dependence
Dec 08, 2022

Brady Harrison from Kount talks with PYMNTS on why online businesses need to rethink the way they use Big Tech data to drive sales.

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Visa's CE 3.0 Battles Friendly Fraud
Dec 02, 2022

Mark Standfield, president of Midigator, talks with PYMNTS about what Visa's CE 3.0 means for merchants.

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NMI, Kount Team on ISV and Merchant Fraud Prevention
Nov 21, 2022

Payments platform NMI is collaborating with Kount, an Equifax Company, to provide enhanced fraud protection.

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How AI is tackling payments fraud
Nov 07, 2022

Featured in the Future of Payments Special Edition, Jared Kernodle of Kount and Adam Sharpe of Cardstream discuss how technology is tackling payments fraud.

Learn more

TESTIMONIALS

What our clients are saying

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Bodybuilding.com

"Implementing the Kount fraud solution was very simple. And achieving these great results in such a short time has exceeded our expectations. With Kount’s technology and expertise on our side, we feel we can confidently move into new and exciting markets."

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Michael McClane
COO
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BookDepot

"If every business had Kount, fraudulent ecommerce wouldn’t be nearly as lucrative to criminals. The product works, and working with Kount’s customer support has been one of the best professional experiences I’ve had."

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Mark Van Vliet
VP of Strategic Initiatives
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"Kount offered us something other companies couldn’t: the ability to write our own custom rules that apply to our unique situation. I didn’t have to buy someone else’s pre-packaged sets."

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Dave Parrott
Fraud Manager
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Brooks

"Kount allows us to continue to serve the customer to the best of our ability without having to slow things down, without having to say no to the customer."

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Chad Funk
Fraud Specialist
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J.R. Dunn

"We have been very, very satisfied. Excellent quality, performance, availability and reliability. The support we get from Kount is great."

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Kara Mangiere
Risk & Director of eCommerce
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"Our ability to offer the baseline level of Kount fraud protection at no extra cost helps us win business from competitors. Merchants see it as a big benefit."

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John Johansen
Fraud Manager
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"The bottom line is Kount works. It does exactly what was advertised for us, which was reducing friendly fraud."

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Lee Schmidt
Founder and CEO
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fraud detection, chargeback protection, consumer insights, identity verification

EXPLORE KOUNT

Want to learn more?

Schedule a conversation with our team to find out how to grow your business with more confidence.

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Kount | An Equifax Company

Kount is trust and safety technology.

We deliver confidence in every interaction.

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©2023, Equifax Inc., All rights reserved. Equifax and the Equifax marks used herin are trademarks of Equifax Inc. Kount is a trademark of Equifax Inc. Other product and company names mentioned herin are the property of their respective owners.

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