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Kount | An Equifax Company
Why Kount
Why choose Kount
Why choose Kount

Learn about our unique approach to trust and safety.

What makes us differentchevron_right

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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User dashboard

Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Business policies

Fully customizable policies for trust and safety decisions

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Automation

Reduction of time-consuming, error-prone processes

Features
Innovative features
Innovative features

Find out how our industry-leading features can benefit your business.

Explore Kount featureschevron_right

Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

Compliance
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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

Industries
Solutions for all industries
Solutions for all industries

Learn how Kount solves the challenges specific to your industry.

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Direct sales

Stop promotion abuse and affiliate account fraud

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Automotive rentals

Deploy safeguards at every step of the rental process

Resources
Kount Resources
Kount Resources

Check out our educational resources and learn more about Kount.

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Education
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Blog

Educational articles and guides

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Case studies

Client testimonials and success stories

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Videos, reports, guides, and news

Resources to safely grow your business

User Resources
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Support

Technical product support

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Developer tools

FAQs, updates, and resources

Meet the Team
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Live events

Trade shows and industry events

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About Kount

Who we are and why we do what we do

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Careers

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Partner program

Opportunities to partner with Kount

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DETECT & PROTECT

Prevent revenue loss with fraud detection software

Want to maintain positive revenue growth? And worry less about events that can harm your business? Kount can help. Our fraud prevention and detection software can stop threats and improve business operations so you can focus on increasing revenue.

See how it works
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FRAUD DETECTION AT KOUNT

How fraud is detected and prevented

The key to fraud prevention is data — collecting data, evaluating data, and using data to drive decisions. You choose how much decisioning is automated, and the technology does the rest.

fraud detection software
1.

An interaction is detected.

A user initiates an interaction with your business such as creating an account, entering payment information, or logging into an existing account.

2.

Data is collected.

The technology collects data about the user, such as personal information, device ID, and location. 

3.

A risk score is calculated.

The technology analyzes the data in real time, compares it to billions of data points across a global network, and assigns the interaction a risk score.

4.

Policies are consulted.

The technology evaluates data collected from the user against your business policies and risk thresholds. 

5.

The interaction is accepted, blocked, or challenged.

Within milliseconds, the technology makes a decision and automatically accepts, blocks, or challenges the interaction. 

6.

Fraudulent activities are prevented.

The technology stops fraud — debit and credit card fraud, account takeover attacks, bot activity, and more.

WHY FRAUD DETECTION MATTERS

Benefits you can’t afford to miss

Without solid fraud detection methods and systems, your business is exposed to countless threats. But with the right tools and strategies, you can safely grow your business. 

WITHOUT fraud protection

  • Reactive
  • Fraudulent transactions
  • Identity theft
  • Friction
  • False positives
  • Manual reviews
  • Exposed revenue
  • Penalties and fees
  • Damaged reputation
  • Time consuming
  • Hunches and guesses

WITH fraud protection

  • Proactive
  • Good orders
  • Identity verification
  • User-friendly
  • Accurate decisions
  • Efficient automation
  • Protected revenue
  • Compliant processes
  • Trusted brand
  • Cost-effective
  • Data-driven

WHAT MAKES KOUNT SPECIAL

Added value achieves better results

Why choose Kount for fraud detection and prevention? Here’s what sets us apart.

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Complete strategy

No matter the type of fraud — common types like payment card fraud to complex types like account takeover — Kount has you covered with an end-to-end strategy. And it's all available in an easy-to-access platform.

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Historical data

Kount was one of the first fraud management companies to enter the market. That means we have 15 years worth of data — a decade more than other service providers. A longer history means Kount has the best understanding of risk. 

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Better results

Kount gives you the most accurate risk assessments possible with better fraud prevention and fewer false positives. Plus, you get full access to decision data analytics, so you have complete transparency on what is happening and why. 

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Machine learning

Some fraud companies claim to incorporate supervised machine learning — the most basic capability — into their platform. But Kount utilizes both supervised and unsupervised learning. By combining multiple machine learning models, Kount has greater insights which lead to the most accurate decisions.

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Flexible automation

Kount is a best-in-class technology platform that can reduce time-consuming, labor-intensive, error-prone processes. But automation doesn’t blindly dictate how your business should be run. You have full control over how decisions are made and the level of risk you are willing to accept.

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Unmatched expertise

The Kount team is made up of professionals with dozens of years’ experience. We know what it takes to stop criminals from committing fraud. And we will readily share those insights with you. Our goal is to help clients continuously improve results by fine tuning their strategy as threats evolve over time.

TESTIMONIALS

What our clients are saying

"We were suffering from serious fraud attacks and our previous software was canceling good orders — and letting through fraud. With Kount, our chargebacks went down from 5-6% to under 1% within 6 months."

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Dennis L.

Fraud Prevention Coordinator

“I'm really proud to say that we feel very supported. When we have questions or want to dive into things that we don't know, we get solutions, answers, and action.”

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Norma Flores

Sr. Customer Care Manager

"I love Kount. I have been working in fraud detection and analysis for over 10 years. I have used, reviewed, and I'm familiar with almost all the softwares out there, and I must say that Kount stands out to me as one of the best — if not the best anti-fraud tool in the entire industry."

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Christian Z.

Fraud and Chargeback Analyst

Schedule a demo

GET STARTED TODAY

See how your business can benefit from fraud detection

Thousands of companies from all over the world use Kount for fraud detection and prevention. Will you be next? Sign up for a demo today, and see what it’s like to have confidence in every interaction. 

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Kount | An Equifax Company

Kount is trust and safety technology.

We deliver confidence in every interaction.

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©2023, Equifax Inc., All rights reserved. Equifax and the Equifax marks used herin are trademarks of Equifax Inc. Kount is a trademark of Equifax Inc. Other product and company names mentioned herin are the property of their respective owners.

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