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Kount | An Equifax Company
Why Kount
Why choose Kount
Why choose Kount

Learn about our unique approach to trust and safety.

What makes us differentchevron_right

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Complete strategy

Protection against any threat in one platform

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Robust data

Decades of global data collected from dozens of industries

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User dashboard

Intuitive platform with customizable reporting

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Machine learning

Accurate decisions made with advanced artificial intelligence

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Business policies

Fully customizable policies for trust and safety decisions

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Automation

Reduction of time-consuming, error-prone processes

Features
Innovative features
Innovative features

Find out how our industry-leading features can benefit your business.

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Identity
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Consumer insights

Improve marketing campaigns and customer experiences

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New account fraud prevention

Keep fraudsters out of your ecosystem

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Account takeover prevention

Protect customer accounts and reduce friction

Payments
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Fraud detection

Stop threats and improve business operations

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Chargeback management

Prevent chargebacks and recover revenue

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Authorization optimization

Reduce false positives and approve more transactions

Compliance
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Global watchlist search

Identify known individuals on government watchlists

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Regulatory reporting

Collect, monitor, and track data across a portfolio

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Customer due diligence

Screen customers for potential risks

Industries
Solutions for all industries
Solutions for all industries

Learn how Kount solves the challenges specific to your industry.

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Health and beauty

Grow brand awareness while reducing resale activity

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Health care

Protect medical records and access to patient portals

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Online learning

Expand learning offerings and improve revenue

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Online gaming

Provide secure gaming experiences

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Restaurants

Accept more good orders while minimizing risks

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Streaming services

Decrease account sharing and artificial streaming

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Direct sales

Stop promotion abuse and affiliate account fraud

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Automotive rentals

Deploy safeguards at every step of the rental process

Resources
Kount Resources
Kount Resources

Check out our educational resources and learn more about Kount.

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Education
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Blog

Educational articles and guides

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Case studies

Client testimonials and success stories

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Videos, reports, guides, and news

Resources to safely grow your business

User Resources
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Support

Technical product support

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Developer tools

FAQs, updates, and resources

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About Kount

Who we are and why we do what we do

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Opportunities to partner with Kount

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SAY YES MORE

Approve more good orders with authorization optimization

When customers win, we all win. Reduce the number of false positives — declined legitimate orders — and watch your conversion rates soar.

See how it works
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AUTHORIZATION OPTIMIZATION WITH KOUNT

How authorization optimization works

We provide the data. You build that data into your authorization process. Together, more orders are approved.

how authorization optimization works
1.

An authorization request is sent to the issuing bank.

When the authorization request is received, the issuing bank consults Kount’s database — which provides additional details about the transaction.

2.

A decision is made.

The issuing bank makes a final decision to approve or decline the payment. With greater insights, the bank can approve more transactions with less risk. 

3.

Approval rates increase.

The more transaction details issuing banks have, the more informed their decisions are. In turn, more orders get approved and fewer false positives happen.

WHY AUTHORIZATION OPTIMIZATION MATTERS

Benefits you can’t afford to miss

Does your current authorization process only check for the basics like an expired card and the account balance? See what happens if you just meet the bare minimum for payment processing.

WITHOUT optimization

  • Make hunches and guesses
  • Decline legitimate customers
  • Risk fraudulent transactions
  • Frustrate good customers
  • Needlessly sacrifice revenue

WITH optimization

  • Trust data-driven decisions
  • Increase authorization rates
  • Safely decrease chargeback rates
  • Improve customer satisfaction
  • Boost your bottom line

WHAT MAKES KOUNT SPECIAL

Added value achieves better results

Why choose Kount to improve authorization rates? Here’s what sets us apart.

Complete identity verification

Merchant network

Thousands of merchants use Kount to manage risks associated with digital payments. A large network means stronger data and more accurate risk assessments.

Protected brand reputation

Issuer relationships

As part of the Equifax family, Kount has an established connection with dozens of notable issuing banks — which makes better authorizations easier to achieve.

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Real-time data

Kount’s data works in real time, so accurate decisions are  made within milliseconds. You won’t experience delays that can harm the authorization process.

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Robust technology

Kount technology uses multiple machine learning models to filter and interpret data — thus providing the most accurate results possible. 

TESTIMONIALS

What our clients are saying

"Very impressed with functionality and use. Would highly recommend to another company!"

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Mari V.

Customer Service Agent

"Everyone should be using Kount. Excellent. Could not be happier!"

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Will F.

President

"Kount has been a godsend for our business. I can't imagine life without it."

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Joey Y.

CSR Manager

Schedule a demo

GET STARTED TODAY

Increase approval rates with authorization optimization

Thousands of companies from all over the world use Kount for trust and safety. Will you be next? Sign up for a demo today, and see what it’s like to have confidence in every interaction. 

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Kount | An Equifax Company

Kount is trust and safety technology.

We deliver confidence in every interaction.

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©2023, Equifax Inc., All rights reserved. Equifax and the Equifax marks used herin are trademarks of Equifax Inc. Kount is a trademark of Equifax Inc. Other product and company names mentioned herin are the property of their respective owners.

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