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Behavioral Analytics
Behavioral analytics is the practice of collecting and analyzing data on how users interact with a system, application, or website. This involves tracking user actions, such as clicks, navigation paths, time spent on various sections, and other interactions to gain insight into user behavior.
Behavioral analytics is essential for identifying patterns that may indicate fraudulent activities or potential security threats. By understanding typical user behavior, businesses can detect anomalies that suggest unauthorized access or malicious intent. Additionally, behavioral analytics helps in improving customer experiences by tailoring services and products to meet user needs and preferences, enhancing both security and user satisfaction.